In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and over a splendid cocktail suggestion, Robert shares his word for 2024. Enjoy!—The people:// Ian Truscott on LinkedIn and Threads// Jeff Clark on LinkedIn// Robert Rose on LinkedIn and ThreadsMentioned in this week’s episode:// The 5 F'in' Marketing Fundamentals Long Play (eBook)// Robert’s firm: The Content Advisory// Robert’s book website: Content Marketing Strategy// Robert’s “Rose Colored Glasses” column for CMI.Rockstar CMO:// Rockstar CMO on the web, Twitter, and LinkedIn// Previous episodes and all show notes: Rockstar CMO FMTrack List:// Piano Music is by Johnny Easton, shared under a Creative Commons license// We’ll be right back by Stienski & Mass Media – on YouTube//The Creator Has the Masterplan by Brooklyn Funk Essentials – on YouTubeListen on: Apple, Amazon, Spotify or wherever you get your podcastsLearn more about your ad choices. Visit megaphone.fm/adchoices