In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F’in Fundamentals of Good Budget Planning.Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses the idea of being controversial in your content as a way to differentiate. Should you? And can being controversial help you find your audience?Enjoy!—The people:

Ian Truscott on LinkedIn and Twitter

Jeff Clark on LinkedIn

Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

Robert's matrix of "Where Does Your Content Marketing Fit" is in this article on his Rose Colored Glasses blog.

Robert’s company: The Content Advisory

Robert’s book, with a special deal available on Kogan Page

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media – on YouTube

Once in Lifetime by Talking Heads on YouTube

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