This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy?Enjoy!—The people:

Ian Truscott on LinkedIn and Threads

Jeff Clark on LinkedIn

Robert Rose on LinkedIn and Threads

As mentioned in this week’s episode:

Saying Goodbye to MQLs - on the Forrester Blog

Robert’s company: The Content Advisory

Robert’s book website: Content Marketing Strategy

Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media – on YouTube

Movin’ on Up by Primal Scream on Spotify

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