Eric Vardon is an accomplished Tech Entrepreneur, C-Suite Executive, Contributor at Forbes Agency Council and Advisor with more than 20 years of success in the marketing, advertising, cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries.      

Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth. Currently, Eric presides as President and Co-Founder of Arcane, a digital marketing and advertising agency.  Under Eric’s leadership, Arcane has gone from zero to $15M in just six years. This success has earned both Eric and Arcane acclaim locally and across North America.   Most recently, the organization was recognized on Deloitte’s Technology Fast 50 and the PROFIT500 – ranking 3rd in its category of Marketing & Media.      

Eric lends his time and expertise to numerous other start-ups and turnarounds under his most recent project B+G Ventures. Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on a game-changing machine-learning and AI technology venture called Morphio.

We spoke about:

• 2:26 Earning an MBA of experience.
• 6:11 Driven and motivated by competition.
• 10:56 State of the cannabis industry in Canada.
• 17:01 Being authentic and genuine.
• 19:31 Focus on your happiness.

This episode is sponsored by Nova Zora Digital experts in digital marketing.

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