In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strat

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ROMI Analytics on Using Statistics to Improve Direct Marketing Metrics

ROMI AnalyticsROMI Analytics on Using Statistics to Improve Direct Marketing Metrics

ROMI Analytics on Using Statistics to Improve Direct Marketing Metrics

Episodes of ROMI Analytics on Using Statistics to Improve Direct Marketing Metrics

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ROMI Analytics
ROMI Analytics on Using Statistics to Improve Direct Marketing Metrics