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Ep6: How to Use an Interview, Part 2

Ep6: How to Use an Interview, Part 2

Released Friday, 8th December 2023
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Ep6: How to Use an Interview, Part 2

Ep6: How to Use an Interview, Part 2

Ep6: How to Use an Interview, Part 2

Ep6: How to Use an Interview, Part 2

Friday, 8th December 2023
Good episode? Give it some love!
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All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do.

www.roosterhigh.com

  • (00:00) - How to Use A Podcast Interview, Part 2
  • (01:57) - Factors In Using Your Business Podcast As A Strategic Connector
  • (02:38) - Warning! Generosity Required
  • (04:15) - Who Do You Target?
  • (06:22) - The Process: Identify Your Guest
  • (08:57) - Pick A Good Topic For Your Audience
  • (10:10) - Real Generosity
  • (11:54) - The Invitation
  • (13:12) - The Narduwar School of Interviewing
  • (17:32) - Patience and Payoff
  • (19:16) - Interviewing Richard Garfield
  • (22:07) - Outro
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Rooster High Radio

Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them.Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio.

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