Every year Accenture’s Fjord compiles some key trends on the shifts we’ve seen in the world around us and how we are all thinking feeling and acting as a result. This year the over-arching theme is mapping out the new territory. Rothco’s senior strategist Tamara Conyngham and strategy director Darius Pasalar discuss what these trends mean for Irish consumers and brands, looking ahead with focus and a desire to help people solve their challenges.

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