This episode is with designer Geof Lilge (pronounced Lil-gee), who has made a lifelong career out of furniture design, and all of it based out of Edmonton. From starting HotHouse co-op right out of university with some fellow grads to then breaking off into internationally successful company Pure Design, through then going back and getting a master’s degree in Industrial Design and turning his thesis project into OnOurTable and now being elbows deep with his restaurant seating project Division 12, Geof Lilge has reinvented his work half a dozen times. He’s a designer that understands where entrepreneurship fits into the industrial design equation, but leaves all the room for experimentation and pivoting of ideas that makes something truly great.