In Episode 102 of “The Trusted Advisor,” RSPA CEO Jim Roddy sits down with Wendy Thacker, the Vice President of North American Channel Marketing for ScanSource, to discuss how trusted advisors embrace content marketing. Thacker, who has over 27 years of channel marketing experience, shares how VARs can launch an ongoing content marketing program, how they can consistently create compelling content, and how they can effectively execute on a call to action.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org. 

The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers education, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.