When I planned the first Rebelle Conference, I created the event that I wanted to attend.
I found speakers that I wanted to learn from.
I scheduled workshops that I wanted to go to.
And I filled our planning team with people who I always wanted to work with.
People told me that I should be thinking about the customer.
But what happens when you ARE the customer?
Sometimes you have to follow your own experience and block out the naysayers to create what you want to see in the world, whether that’s a conference like me or a company like today’s guest.
When Katerina Schneider realized that she couldn’t find a prenatal vitamin that she trusted, she decided to make one. Katerina is the founder and CEO of Ritual, a vitamin company dedicated to creating the purest, most effective vitamin formulations, and sharing every ingredient, source and scientist that made our vitamin a reality.
Before Ritual, Katerina was a Venture Partner with Troy Carter in his investment fund, AF Square, where she managed an active portfolio of over 70 investments, including Styleseat, Dropbox, Warby Parker, Spotify, Uber, and Lyft.
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