René and Ben have made some mistakes. Along the way, they have found that many elements of conventional wisdom - rules of thumb - are no longer, or actually never were, relevant. They were just things to do because people always did them. In fact, those things people do are better-coined Rules of Dumb. With pop-culture as the backdrop, the duo explores and slaughter sacred cows. René and Ben dig into conventional ideas and explore alternative viewpoints all while finding the comedy in these commonly accepted notions.