On today’s episode of the Rural Revival podcast we’re with Laura Capp of Postscript, a stationery shop in Ashland, Nebraska (pop. 3,191). Laura’s sharing how the journey of becoming an English professor turned into an entrepreneurial journey that brought her back to her hometown. We talk about why she chose a small town over the nearby city, learning how to market a new business in a small town, the importance of an email list and good photography, and more!

You’ll love what Laura has created with her shop and how she’s shown us a niche store like this really can work in a small town! While I was in Ashland I discovered some really fun shops there, so I put together a Small Town Shopping Guide for Ashland on the blog. This is a really fun destination for a small town shopping day! You’ll find that in the show notes, as well as links where you can follow Postscript.

Check out more on the blog.

SHOW NOTES:
Ashland, Nebraska
Center for the Book - University of Iowa
Home Ec Workshop
RSVP
Glacial Till
The Gift Niche
Willow Point Gallery
Salt Creek Mercantile
Fariner Bakery
Heather Hall Photography
Poetry by Post
To the Lighthouse by Virginia Woolf
Task Pad by Shorthand Press

FOLLOW POSTSCRIPT:
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Since the beginning of Rural Revival I’ve worked hard to find ways to tap into my experience in marketing and communication, apply that to strategies that work for small towns and small businesses, and empower you to take that information and run with it. Honestly, it’s always been a dream of mine to have a rural-based design agency that employs people who also live in and love small towns. I now have the right team in place, and we have officially launched Branded by Rural Revival - a rural design studio for small businesses and small towns!

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