Episode Transcript
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0:02
Thank all of you for listening to this podcast.
0:04
Were as you know, this
0:06
podcast is devoted
0:09
to russlan Ball, my hero,
0:12
my friend, my boss, the
0:14
greatest broadcaster in my opinion,
0:17
whoever lived. And
0:19
behind every great broadcaster, though there's an
0:21
organization, there are people that
0:24
make what happens happen.
0:27
You don't just go into a room one day
0:29
and decide, Okay, I'm gonna be a broadcasters.
0:31
Somebody's there turns on the mic, well okay,
0:33
and here you are. Know this happens as a
0:35
result of a lot of hard work, not just on the
0:38
part of what in the industry is referred to as
0:40
talent. That would be what wrestling ball
0:42
would be the talent, But
0:44
behind every person that's the talent, there
0:47
have to be so many other jobs. And people
0:49
don't really realize a lot of people
0:51
don't that are not in this industry. What it takes to
0:53
have a very successful radio career. Well, you need
0:55
people that have a radio
0:58
stations number one, and
1:00
they want to put you on those radio stations.
1:03
But you are not going to those radio
1:05
stations yourself. There are people that
1:07
do that for you. There are people who
1:09
sell your program for you so that you have advertisers.
1:12
There are people who market your program for
1:14
you so that the country knows who
1:16
you are the way that you want to be framed. There
1:18
are people that do so
1:21
many jobs, and we
1:23
have what in arnest is called traffic.
1:25
Most people wouldn't know what that is. What traffic
1:28
deals with the commercials,
1:30
how they're placed, where
1:32
they are placed. We have engineers like
1:34
the great engineers like Brian Johnson and
1:37
Mike Mamone, who you hear from at
1:39
some point in this podcast series. But
1:42
then there are the executives, the
1:44
guys that say yay, the guys are saying nay,
1:47
the guys that make things happen behind the scenes.
1:50
And in the radio industry,
1:52
there is a man and I've referred
1:55
to him in earlier episodes who
1:57
would be the equivalent of a household name.
2:00
You cannot be in the radio industry or not know
2:02
who he is because
2:05
he is the
2:07
most successful executive
2:09
there is in the broadcast industry. He's
2:11
brought more people that have talent to
2:14
light. He is
2:17
one of the nicest men you
2:19
will ever meet in life, unless
2:21
you cross him, and then
2:24
he'll be your worst enemy. He is
2:27
um. People don't know the generosity
2:29
of his spirit. Maybe I'll be able to get
2:32
some of that out because I know some things about him
2:34
over the years that a lot of people don't. But
2:37
he was with Rush for the last twenty
2:39
years or some more. And
2:42
he also runs This will show you the stature
2:46
the Radio Hall of Fame. He's a
2:48
legend. His name is Craig Kitchen, and Craig
2:50
is here with us today. Whether
2:54
you listened every day, you are at the E I
2:56
B Network and the Russia Limball Program
2:58
heard on over six hundred great radio
3:00
stations where every now and then nation's leading
3:02
radio talk show, the most eagerly inticipated
3:05
program in em are the stories you've
3:07
never heard from the people behind the scenes
3:09
who knew him best and loved him most.
3:12
Rushman War having more fundily human being,
3:14
it could be allowed to have Rush Limbaugh, the
3:16
man behind the Golden E I D Microphone,
3:19
hosted by James Golden. Through
3:22
the Stand Up for Betsy Ross campaign,
3:24
you changed the lives of dozens of hero
3:26
families in need. The campaign
3:29
benefited The Tunnels Are Towers Foundation
3:31
Tunnel to Towers Bills mortgage
3:34
free smart homes for
3:36
our nation's most catastrophically injured
3:38
veterans and first responders
3:41
to give them their independence.
3:43
For gold star families and fallen
3:46
first respond to families with young
3:49
children, Tunnel to Towers
3:51
pays off mortgages in
3:53
full for these families and
3:56
provides them with the comfort of a home when
3:59
their world has literally been turned upside
4:01
down. And thanks
4:03
to this campaign to Stand Up
4:06
for Betsy Ross campaign, you
4:08
have seen to it that
4:10
we have been able to send a charitable
4:13
donation in total of five million
4:16
dollars to Tunnel the Towers.
4:19
Your kindness, generosity and patriotism
4:21
brought hope when it was needed most
4:24
but more of America's heroes in their families
4:26
need your support. Donate
4:29
eleven dollars a month to Tunnel
4:31
to Towers at T two
4:33
t dot org. That's the litteral
4:36
t the number two t dot
4:39
org. So
4:45
Craig, welcome, Thank you, very
4:47
kind to where it's I'm not sure I deserve all
4:49
of them, but thank you you do deserve all of them. Now
4:51
let me ask you a question, Craig, how
4:54
did you meet rush? I met Russia? When
4:58
Premier Networks obtain the distribution
5:00
rights of Russia's program From Ed McLaughlin
5:03
and the FM Media a financial
5:05
transaction, the first one that really
5:09
really put Russia Lumball's radio program
5:12
value on the map for the industry. It
5:14
gave ed McLaughlin the
5:16
funds to retire very comfortably on
5:19
It gave rush Uh
5:21
an incredible stipend to
5:23
continue wanting to be on radio and
5:25
to focus on it. And most
5:28
importantly, it gave him the
5:31
the underwire and the current and
5:33
the background and the backbone to say,
5:36
I can do this for as long as I want to,
5:38
because I've got a company that's got my back
5:40
and got my resources and has every
5:42
last thing he needs. And that was
5:44
Premiere, and you founded Premiere Radio Networks.
5:47
There were six of us that founded Premiere, and
5:51
it took ten years of growth and hard
5:53
work to be able to earn the trust
5:55
of personalities like Russia Lumbaugh to
5:57
be able to say, that's a company that I can
6:00
be with that I know we'll have my back. How did
6:02
you get in radio? I mean, how do you what's your story?
6:05
I was an air personality
6:07
in nineteen eighty one, in
6:09
nineteen eighty two, and I was very mediocre
6:12
when I was behind the microphone, very
6:14
mediocre. But by eighty
6:17
three I had discovered that I was very
6:19
good behind the scenes helping people
6:21
realize their full potential,
6:24
and so I took some time to learn how to
6:26
sell advertising and how the radio industry
6:28
worked, and by nine eight seven
6:30
I had found half a dozen partners who
6:33
wanted to make what in the radio industry we
6:35
call a radio network, a place where air personalities
6:38
like yourself could come and be
6:40
their very best, and that radio network
6:42
would find radio stations to be heard on
6:44
and advertisers to pay your paycheck.
6:47
What was it like when you first met Rush? What
6:49
what when you for the first time? It
6:52
was in New York City and Rush was
6:54
broadcasting that week from w ABC,
6:57
And like a lot of individuals
7:00
that come to New York City and go to work, Rush
7:02
was suit and tie that day and
7:05
very very formal and very focused
7:08
on his radio program. And we had
7:10
arranged some time in the morning to have a meeting,
7:13
and in that time when
7:15
I met him, I had no idea how
7:18
focused he was between eight thirty
7:20
and noon when he first went on the air.
7:22
But for some reason, the meeting time that he
7:24
had set up was at ten thirty in the
7:27
morning, and so I went to have
7:29
a meeting thinking we're going to spend
7:31
the next hour, hour and a half talking until
7:33
noon. Because
7:36
Rush made it look and listen so
7:38
easy that to anybody who
7:40
ever has tuned in to listen to him,
7:42
it sounds like it is a gift from God
7:44
that the microphones open, the music plays,
7:46
and he just starts talking to you as your best
7:48
friend. I had no idea that he
7:51
spent the better part of fifteen hours leading up
7:53
to that moment preparing for that show. So
7:55
on that morning in New York City, I
7:57
find the equivalent suit and tie for that, and
8:00
I go to w ABC to meet the man
8:02
I'm just about to sign a new four year agreement
8:04
with and start working with. And I'm thinking,
8:06
we've got the better part of ninety minutes just to
8:08
get to know each other. And you
8:11
find out very quickly you have about
8:13
eight minutes, and
8:15
those eight minutes better counts. And so
8:18
we had a great eight minutes together, and
8:21
we understood that we were going to be working together
8:24
again, and he made it very clear to me
8:26
that he's got it really all figured
8:28
out, and I just and I needed to find my
8:30
groove and my rhythm and my
8:33
relationship with the different staff members that
8:35
he was working with at the time, but
8:38
he could not have been warmer
8:40
and more gregarious in that period
8:43
of time. Rush has an ability,
8:45
when he meets somebody for the first time, to
8:48
be singularly focused on you and
8:50
make sure you feel like you are the single most
8:52
important person in his mind.
8:55
And you have that. So I left
8:57
feeling absolutely fantastic. I'm sure
9:00
you have felt that, and others who have appeared
9:02
on this podcast is said the same thing. Do
9:04
you know who else that
9:06
that very description. There's one
9:09
other person I've heard that very description
9:11
about Bill Clinton, that
9:13
ability to focus
9:16
in on you so clearly
9:18
that you think you're the only one, You're
9:21
the only one that exists, and and he's there
9:23
for you every single moment. And you've
9:25
got that, You've got that that ability to Craig,
9:28
thank you. You know it's it's
9:31
it's either in your nature's or not in your nature.
9:33
I don't stop and take inventory of myself
9:35
that way. But um I certainly
9:37
saw that and felt that in the first time that
9:39
I got to meet Russian if I
9:41
were of the attitude that my primary goal
9:44
was to go in that studio every day and make
9:46
sure that America heard everything I said.
9:49
And acted on it. You know, the ratings of the show,
9:51
which is Plumber. I think I just happened to be saying
9:53
what a whole lot of people think they
9:55
don't have a chance to say themselves. That's
9:57
why they called me the most dangerous man
10:00
in America. As
10:03
you know, on this series, we've
10:05
been talking with some of Russia's friends, his
10:07
colleagues, and family members. Today
10:10
we have a very special guest on Russia, Limbaugh,
10:12
the man behind the Golden the I B. Mike. He's
10:14
a special friend of our program. In
10:16
fact, he's come down to our Southern
10:18
Command to interview Rush for his
10:20
television show any number of times.
10:23
Every time it was like a family
10:25
reunion, A dear friend to
10:27
Rush, a dear friend to the Russia
10:30
Limbaugh Program. Sean Hannity
10:33
The Life of Russia Limbaugh, Chapter
10:35
three, narrated by Sean
10:37
Hannity. After during
10:40
a painful year of college at Southeastern
10:42
Missouri University, young Rush Limbaugh,
10:45
he bid farewell to college life
10:47
and then immersed himself into
10:49
his next big radio job. After
10:52
loading up his nineteen sixty nine
10:54
Pontiac Lamans, Rush headed east
10:56
with dreams of making it big in the
10:59
Iron City. D J Rusty Sharp
11:01
from Cape Dorado, Missouri, was soon reborn
11:04
as Bachelor Jeff Christie,
11:06
first hosting an afternoon drive shift and
11:08
later holding down the morning show on
11:11
Wixie thirteen sixty, known
11:13
as one of Pittsburgh's premier top forty
11:15
radio stations,
11:19
continues with much slid
11:22
rock and goal seven three in the morning.
11:24
I wish he saw Jeff
11:26
Radio networked from sixte want to
11:28
have a big hand for Mr and Mrs Arnold Feluci,
11:31
a couple of new members for the Christie Radio network
11:33
this morning, celebrating refrigerator
11:36
favorites. Jeff
11:39
Christie lasted barely eighteen
11:41
months on w i Z before
11:43
he was fired. I was in the fall
11:45
of nineteen seventy two over
11:47
what were described as quote
11:49
differences over format. His
11:52
departure from Wixie thirteen sixty
11:54
quickly led to a bigger opportunity for Rush.
11:57
It's a k h Jeff Christie and in early
11:59
nineteen seventy three, Crosstown Top
12:01
forty competitor k q V Radio
12:04
Well they hired him to be their new nighttime
12:06
DJ. That afforded Rush an
12:09
even bigger platform and another
12:11
opportunity to further develop
12:13
his on air persona hey qu V three
12:23
g K Jeff Christy Rocky Roll radio
12:25
show Friday Night Johnson minutes away
12:27
from forty four not stopping right out of
12:29
statistics. Jeff Christie was beginning
12:32
to hone future on air skills
12:34
would eventually become the trademarks of
12:36
Rush Limbaugh's excellence in
12:38
broadcasting. Now, Rush would soon
12:40
learn success in radio is kind of fickle,
12:43
especially a station ownership change
12:45
his hands, and a dramatic turn of events.
12:47
The lame duck k QUB management
12:50
well, they pushed the new program director to fire
12:52
Rush, and ninety days later Rush
12:54
Limbaugh Jeff Christie was out of work. When
12:56
I got fired, I thought
12:59
I was finished. I'd given it a shot.
13:01
D J didn't work out. I
13:04
didn't want to do anything else. This
13:06
has been my one
13:08
passion. And then a stinging rebuke
13:11
that Rush would remember for decades. The station's
13:13
general manager told the twenty something
13:15
Rush Limbaugh that he would quote never
13:17
make it in radio as an air talent, and that
13:19
he should strongly consider the sales
13:21
end of the radio business. I had
13:24
an interview with a sales
13:26
manager at the station that the guy was a genuine
13:29
lunatic. He's I'm just me. I'm
13:31
interviewing for the job, and he's yelling and screaming at
13:33
me about what his demands will be and
13:35
what they are, and I said, he's not gonna face
13:38
this every day. So, after three years of trying
13:40
to make a go of it in Pittsburgh, while Rush
13:42
was out of another radio gig, Feeling defeated
13:45
and dejected, he returned to the security
13:47
and comfort of his home in Cape Girardo, Missouri.
13:50
Russia was down, but as we all know, far
13:52
from out, his determination
13:54
for success far outweighed the idea
13:57
of failure. The long version here
14:00
telling you that this has been That's why I'm
14:02
so fortunate I've I was able
14:04
to end up doing what I think I was born
14:06
to do. I've never had passion for
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icon. That's I c o N.
15:27
You've been with all of us for so long. Let
15:30
me go back through that that day because
15:33
that day was so profound. Like
15:35
I said, you could you called us at different times. Dawn
15:37
said, I didn't know until today that you had
15:39
talked to Dawn the night before
15:42
you talked to me that morning you talked
15:44
to Brian. When did you find out
15:47
what was going on with Rusha's illness?
15:49
And what was your reaction when
15:51
you heard it? And who did you hear it from?
15:53
I heard it from Rush and Catherine
15:56
and I had heard it the week before
15:58
and late in the week before, and
16:01
so I learned
16:04
in a very very difficult conversation
16:07
from Rush that he had advanced lung
16:09
cancer. And like you,
16:12
we had seen some irregularities
16:14
in his on air behavior and
16:16
his availability in a
16:18
couple of weeks leading up to that. Rush is
16:20
a very private person and if he chooses
16:23
to take a day off, it's for a very important
16:25
reason, and typically he does
16:27
not need to tell you you're on an information need
16:30
to know basis. But he had taken
16:32
several days off over the last three weeks
16:34
leading up to February three
16:36
UM, and so late the week
16:39
before we had an afternoon
16:41
phone conversation, which is rare because
16:44
Rush typically did not like to use the
16:46
telephone for conversations. Email
16:48
was one form, text messaging
16:50
may have been another form, but in
16:53
this particular case, he had asked to have a
16:55
phone conversation that afternoon, and
16:57
so he shared the new
17:00
news that he had advanced lung
17:02
cancer and that he had been
17:04
diagnosed not once but twice, to
17:06
get a confirmation that he was dealing with
17:08
that. In my time
17:11
with Rush, I have learned to um
17:14
work with him. When he lost his hearing like you
17:16
did. I have worked with him when
17:18
he's had some problems with other
17:21
parts of his body, you know, one
17:23
of them being you know, as a man gets
17:25
older in life, is your heart working regularly?
17:27
What do you do in terms of good heart health? All
17:30
of those things, And now
17:32
along I hear advanced
17:35
lung cancer, and I also
17:38
heard a confidence in his voice that he
17:40
had been diagnosed once but twice, but
17:42
that there was a good group of doctors, a team
17:44
of doctors and scientists that were going to come to
17:46
help him. And because I had lived through the
17:48
worst of life with Rush in
17:51
his health and a couple of different
17:53
capacities. To me,
17:55
Rush was a man who had
17:57
incredible mental capabilities if he put
17:59
his into something, if you focused on it, if
18:02
he looked for the answers. And I was
18:04
right behind him and saying, we're going to get all
18:06
the resources that you need for this, knowing
18:08
full well that he had his wife Catherine to help
18:10
him, that he had a good group of people
18:12
to go to. So he shared with me
18:15
several days before I had the chance to share
18:17
with you, and he asked me to
18:19
maintain my quietness, And
18:21
so I carried that conversation in
18:24
my mind apart from any
18:26
other human being until that Monday
18:29
when he wanted to be the one to share
18:32
with you. And aside from
18:34
you James, and and Don and Brian,
18:36
who were the nucleus the family
18:38
of four in the studio, there were
18:40
twenty more people that are on our team
18:43
and they're all over the United States, and
18:46
he felt it was important to
18:48
share the news simultaneously with
18:50
each of you because just like he has
18:52
relationships with you that are so
18:54
uniquely special, he has the
18:57
same with individuals
18:59
in New York and in Los Angeles and
19:01
and other parts of the United States that will
19:04
work together to make the program,
19:06
the website, the Limball letter, all
19:09
of those pieces. So that
19:11
was the day, and we took into
19:13
account everybody's schedule so that we could
19:15
get everybody together before the show. You
19:18
talk to everybody on the staff pretty much. I
19:20
did, so I tried my
19:23
best to get in touch with each of the staff
19:25
without disclosing to them what we
19:27
are going to be talking about, and without
19:30
putting fear and worry. You know,
19:32
one of our team members was
19:34
driving that morning six and a half
19:36
hours to get to that meeting, Dawn,
19:39
and the thing that
19:41
carried in My mind was, you don't want to tell
19:43
somebody news
19:47
that is gonna hinder their ability
19:49
to safely drive. You want her to arrive
19:51
safely for that meeting. Um,
19:54
So you find a balance, You find a way to get it
19:56
done and so that everybody is there together
20:00
for what it's going to be one of the toughest days of their
20:02
life. Rush was so stoic when
20:05
he did. I mean you, you know, there
20:07
was not a lot of emotion going on, except
20:09
which I still to this day, can I believe
20:12
that he actually apologized to
20:14
us and said that he and said somehow
20:16
he thought he was letting us down. That still
20:18
blows my mind. But aside
20:20
from that, he was he could have been.
20:23
He was so stoic about it all. He
20:26
started that conversation as if it was just
20:28
a staff meeting, and we did never had staff
20:30
meetings, right, right, two of them in twenty
20:32
five years of working together. Right. But you're
20:35
right he was stoic that moment. Did
20:37
you get any hint to whether he was scared
20:40
or what? You had another conversation with him, do
20:42
you? And and and like all of
20:44
us, we all have different relationships with him.
20:46
Your relationship with Rush was was different than
20:48
ourards. It was you as business partner.
20:52
Yes, So what was what
20:54
did you get from him? Um?
20:56
I got the fact that he was resolved to get
20:59
the best medical treat meant I got
21:01
the fact or I got the sensation that he
21:03
was up against something that he had never
21:05
come up against before. That it was
21:07
much more serious than losing his hearing
21:10
and making your living as a talk show host. It
21:12
was much more serious than um,
21:15
worrying about family health history
21:18
and having it happened to you. I
21:20
got mom Millie died of lung
21:23
cancer, and Milly was
21:25
for those I I had. I had
21:27
a lot of great interactions with Milly. Milly
21:30
would would mail
21:32
me cousettes of music.
21:34
We love talking about music together. Um.
21:37
When Rush in the early days, we'd go like
21:40
places, Milly would would be there
21:42
and Milli and I always hung out. I remember
21:45
rocking Kristen to sleep,
21:47
David's daughter when she was a baby while
21:49
I was, you know, speaking with Milly and
21:51
I were having a conversation when I was It's
21:53
like memories like that that that that stick
21:56
out. Would you remember
21:58
James, for instance, the fact that Rush talked
22:00
to his mom, Millie every day
22:02
until she passed away. How
22:05
many adult grown men who do
22:07
not live in the same city with their mother as
22:10
high profile and is busy and
22:12
in demand as that gentleman was, would
22:14
find time to talk to his mother every day.
22:16
Every day, I'd go home to visit my
22:19
mother, and I'd get there to be a hundred and fifty books
22:21
stacked up on the table in the dining room that
22:23
she'd collected from people have been sending them
22:25
in. And I said, Mother,
22:27
I'm coming here to get away from the no son
22:30
you, but these people love you. You got to send
22:32
me those books, and you've got to sign them so I
22:34
can send them back. I said, I'm not gonna have time to talk to
22:36
you. That's okay. You have
22:38
to pay attention to these people. She
22:40
just the fact
22:42
that people all over the country loved
22:44
her little boy just was
22:47
was the greatest thing that ever happened to her,
22:49
and she wanted to make sure that
22:52
they knew that our family appreciated
22:54
him. It's just like his dad all over.
22:56
He is just the
22:59
political his dad's
23:02
alcoholic city and got his smart from
23:04
his dad. And I must say silliness from
23:06
me. Do you know
23:08
I found a picture it's not
23:11
It's not the greatest picture in the world. But I found over
23:13
the weekend a picture of Rush
23:16
had had rented a yacht
23:19
for those of us on the show, and we
23:21
this was when we were still up at w ABC and
23:24
and so it was party night around Manhattan
23:26
in this yacht and Milly was there. And
23:28
I found a picture of Rush giving Milly a
23:30
kiss on the lips and it was just
23:32
the sweetest I just couldn't believe. It's like,
23:34
Wow, I don't even remember taking that picture,
23:37
but I but I found that picture. I'm glad you
23:39
have that. Yeah. Yeah, So
23:42
Craig, before we I want to get back to talking about
23:44
Rush, but I also want to talk about something that you do. Okay,
23:47
I'm gonna say one word and Africa.
23:50
I've been to Africa. What have you done in
23:52
Africa? What do you what brought you to Africa.
23:55
One of the other radio personalities that I work
23:57
with is a woman by the name of Delilah I
23:59
Love Ali, Glad to hear
24:01
it. She has a radio program at night where
24:03
she plays love songs and takes dedications
24:05
and I've had the chance to work with her every
24:08
day since two thousand and four. So for
24:10
the last seventeen years or so. Uh
24:12
Delilah took an interest in two
24:14
thousand and four in a woman
24:16
who wrote her a letter asking if
24:20
she would adopt her black children
24:22
from Africa, from Ghana, in particular,
24:25
because she had heard that she was a white
24:27
woman living in America who adopted black
24:30
children. And it's true. Delilah
24:32
has adopted some fifteen children
24:34
in her life and at that time she had adopted
24:37
six. Delilah thought the letter might
24:39
have been bogus, and later it turned out to be real.
24:41
And when she confirmed that it was real, she actually
24:44
traveled for the first time outside of the United
24:46
States, da Ghana, and when she was there, she
24:48
met eighty thousand Liberians,
24:50
or a population of eighty thousand Liberians
24:52
living in a refugee camp in Ghana
24:55
who had fled a war in Liberia,
24:57
a civil war in Liberia, and fled for their
24:59
lives. And she went on that trip
25:02
and came back very much changed
25:04
and said, these are people who live
25:06
without fresh water. I have to
25:08
get them freshwater. It's the only way they're going
25:11
to live. And she went on to tell me that
25:13
in the little clinic that was there serving all
25:15
of them, most of the
25:17
children born in that community passed
25:20
away because of poor
25:22
hygiene, poor water standards, and
25:25
so I from Afar
25:28
helped Delilah find a way to
25:30
raise the money to build water wells, and unfortunately
25:33
they turned out to be saltwater wells and they
25:35
were unproductive. And so in two thousand
25:37
and eight I took myself to Ghana four
25:39
times to negotiate with the
25:41
country of Ghana and the municipalities
25:44
there to bring fresh water to that population
25:47
of Liberians. Still to
25:49
this day they drank fresh
25:51
water for the equivalent
25:54
of about cents
25:56
per family per week because of
25:58
the generosity of Delilah and the intestinal
26:01
affortitude that I found and just making
26:03
a deal that the country of Ghana could
26:05
not refuse. Greig Kitchen is a deal maker.
26:08
But we have a nickname for you. Are you going
26:10
to reveal it or am I?
26:12
I think it's best coming from the hostess Ray Donovan.
26:15
We called Craig Kitchen. Ray
26:18
Donovan is
26:20
Craig gets it done, okay, like Brian
26:22
gets it done. Craig gets it done, but it's on
26:24
a whole another level, okay.
26:28
So I aspire to be as
26:30
productive and get it done as Brian Johnson
26:32
boy, I
26:34
thought it would be helpful to define
26:37
conservatism for people because nobody
26:39
else was Everybody has assumed
26:41
conservatisms this or about small government,
26:45
less taxes and all this
26:47
stuff. But it's really
26:49
about people. It's about our understanding of
26:51
people. It's about our faith trust
26:54
in people. It's about the
26:56
knowledge that it is people that make
26:58
a great nation, and it's ordinary
27:01
people pursuing an accomplishing extraordinary
27:04
things with the freedom the ambition
27:06
to do so. And I just thought it needed to be pointed
27:08
out the love and compassion
27:11
that you in this audience have shown
27:14
consistently for thirty
27:17
one years. Greig,
27:20
you know you were the first person I guess
27:23
that Catherine told to in our organization
27:25
would Rush. What was that conversation.
27:29
She was and is a
27:31
very strong woman when
27:34
it comes to so many things,
27:36
including looking out for the best
27:38
interest of Rush. And she
27:41
was very
27:43
composed and very strong
27:45
when she shared the news that
27:47
Rush was carrying cancer,
27:50
lung cancer, advanced lung cancer, and
27:52
she wanted to be there start
27:54
to finish for him in every way, to organize
27:58
the doctors that he could learn from the visits,
28:00
that he could take, the medicines
28:02
that he might benefit from
28:05
the care when he was away from
28:07
his doctors, that she could arrange
28:10
for the first time. She thought about the fact
28:12
that with all this high profile nature and
28:14
the tabloid press being what it is, that
28:16
maybe there was a need for security during
28:18
this period of time to ensure that Russia's
28:21
privacy was kept intact. Because she
28:23
shares a lot of interest
28:26
with Rush and the rest of the family
28:28
at that time that his legacy was very
28:30
important, she wanted to pay attention
28:32
to that too. So all
28:34
of that came in the form of
28:36
some of the first conversations that we had once
28:39
Rush shared with us that he had advanced
28:41
lung cancer. When
28:43
did you find out that Russia had passed in
28:45
the morning, two hours
28:48
before our radio program
28:50
was to go on. UM you had
28:52
seen him
28:54
um for the last time in the
28:56
studio on a Tuesday afternoon, I think
28:59
about three o'clock, and
29:02
as you know, he wanted
29:04
to be on the air on that Wednesday, wanted to be on
29:06
the air that Thursday, on that Friday,
29:08
and UM, each day
29:11
was a day by day circumstance. You know,
29:13
there was not a guarantee that he was going to
29:15
be on the air, but we had guest hosts
29:17
that were on standby and back up and made
29:19
available. And that morning, at
29:23
about ten o'clock Eastern, I heard
29:25
from Catherine that our beloved
29:27
Rush had passed away. And
29:30
UM, you prepare for that day
29:32
that it comes. I
29:35
wasn't prepared until that day comes,
29:37
and then you're not prepared. Nothing
29:39
prepares you for that. You could
29:41
be the strongest human being on the planet Earth, but
29:44
nothing prepares you for that loss. I
29:47
still I
29:51
always till the day that, till the day that
29:54
did you call me and you told me? I
29:56
thought that he was going to recover?
29:59
And then I back on some things, and I'm like, wait
30:01
a minute, I look back when things differently,
30:04
Like he would tell us, like we were in the studio
30:06
and he would say things like, well, I'm
30:09
I'm around in a second and I won my way
30:11
to third and I was like, okay, well
30:13
pretty soon you'll be home. And I thought home was,
30:15
um was you know, we missioned the recovery.
30:18
And lately I've been wondering about that. I
30:21
don't I wonder whether he knew what was going on
30:23
and he's you know, and whether he was really indicating
30:26
that he was really headed
30:29
to to home to return that talent back
30:31
from whence it came, you
30:33
know, So I wondered about that. I had a dream about
30:36
Russia the other night, which I still
30:38
don't continue to quite understand.
30:41
You know, he didn't have the beard his earnest
30:43
hemingway. Look, and in the dream, Brian
30:45
and Don and we were talking
30:48
with Rush and
30:50
um Rush, it was like present.
30:53
He said, Look, I'm gonna beat this. I'm I'm
30:55
we don't you guys, stop worrying.
30:57
I'm gonna beat this. Everything is gonna be fine.
31:00
And it's just weird. I'm wondering, like, well, what does that
31:02
dream about? And I think the more I think about that
31:04
one, the more that that I
31:06
think that he's telling us
31:09
to do what we need to do,
31:11
that he's cool, that he's fine. You
31:13
know, it's weird because he cared about Rush
31:16
had an ego that that any great
31:18
performance has to have. He had an ego about
31:20
his profession. He had an ego about
31:22
who he was in the radio business.
31:25
He had an ego about everything
31:27
that he did in the radio
31:29
business. At three o'clock, that
31:31
ego was gone, and
31:34
you came first. Whatever
31:36
it was, it was about you first and not
31:38
not him. He was really like
31:40
selfless. So
31:42
he worried a lot about like this notion
31:45
that that he's letting us down.
31:47
And he that's not the only time he said it. He
31:49
said before that that he has a lot of people
31:52
on the staff depending on him. Well,
31:54
unlike a lot of organizations
31:57
and a lot of businesses, there was
31:59
no turn off at the E I B Network,
32:02
And if it was, it was so rare we
32:04
could count them on less than
32:06
one hand. He never asked for
32:08
our loyalty. It just came
32:10
about because you witnessed him
32:12
giving you his very best, and
32:14
you wanted to give him your very best
32:16
in return. And you saw the talent on loan
32:19
from God, and you wanted to raise
32:21
your game to be able to do it in your
32:23
own way, in your own capacity. And so
32:26
no one left the E I B Network. And
32:28
so it's it would make sense that a man
32:31
who is as humble as he is, who
32:33
is appreciative of the fact that James
32:35
you stopped your life and your career
32:37
on air in the year two thousand
32:39
to come back to help Rush when he was suddenly
32:42
losing his hearing and he needed somebody
32:44
that he could trust to talk to listeners
32:46
and to help him in the privacy
32:48
of a three hour studio, just like he
32:50
welcomed Brian, just like he welcomed
32:52
On. That's a man who broadcast
32:54
by himself for years, turned
32:56
on his own broadcast equipment, figured
32:58
it out his own microphone, found his way
33:00
through compu serve and any other computer iteration.
33:03
He loved his privacy, So
33:05
for him to give up his privacy at a time
33:07
when you sacrificed your own on your
33:09
career was something he
33:11
never forgot. And I think
33:13
that he displayed it to you in the way
33:16
that he wanted to apologize to you for letting
33:18
you down that day. He never let me down
33:20
every but that day
33:22
that he was so together when
33:25
he shared the news with us at the beginning, I
33:27
think he felt that he needed to be strong
33:29
for us, and that
33:31
was honestly what that was.
33:34
He found it inside of himself to find
33:36
the strength to be strong for us
33:38
at a time when he knew we were
33:40
going to be at our weakest. And yes, he
33:43
went into the studio and he closed the door, and
33:45
he composed himself and at
33:47
twelve oh five and forty seconds, lights
33:50
on great program.
33:53
Even with all the nervousness that he knew that
33:55
a two forty five that afternoon he
33:57
had to tell his best
33:59
kept secret, the worst possible
34:01
news he could to an audience, because
34:04
he knew that a secret that pregnant,
34:06
no matter how guarded the doctors were, the
34:08
scientists were, it would get out. And
34:12
he knows what would happen if he did
34:14
not control the news. And
34:16
he always believed to be honest with
34:18
your audience. Over
34:21
the years, a lot of people have been very
34:23
nice telling me how much this
34:26
program is meant to them. But whatever
34:28
that is, it pales in comparison to what
34:31
you all have meant to me. And I can't
34:33
I can't describe this, but I know you're there
34:35
every day, I can see you. It's
34:38
it's strange how I but I know you're there. I
34:41
know you're there in great numbers, and
34:44
I know that you understand everything I say.
34:46
The rest of the world may not when they hear it
34:49
express a different way, but I know that you do. You've been
34:51
one of the greatest sources of confidence
34:56
that I've had in my life. I've had in my
34:59
life. So what's Russia's
35:01
legacy can be? He will be remembered
35:03
as a man who on air
35:06
changed the course of conversation in
35:08
America. He will be known
35:10
as somebody who made conservatism
35:13
cool. He will be known
35:15
as somebody who opened
35:17
up a genre of conversation on
35:20
radio that spread to television, that spread
35:22
to the Internet, that spread to the printed
35:24
word, that spawned hundreds of books
35:26
being published, where all of a sudden,
35:29
you could have a healthy discourse or you could
35:31
be proud of your conservative beliefs. He'll
35:34
be known as an entertainer who transformed
35:36
the radio medium one more time by
35:39
giving life not just two hundreds
35:42
of radio stations, six hundred and thirty three
35:44
of them to be exact when he passed away, but
35:46
at the same time, the thousands
35:48
of employees that worked at those stations, who have
35:50
families who depended on the financial welfare
35:53
of those radio stations, and the tens
35:55
of thousands of businesses who advertised
35:58
on those sixty three radio stays. But
36:00
maybe most of all, what he will be remembered
36:03
about is the fact that one voice
36:05
could communicate to thirty million people
36:07
a week and share his opinions
36:10
and leave them saying I just talked with my
36:12
friend, and he just shared with me what he felt and
36:14
made me feel like the world was going to be okay,
36:17
that's how Russia is going to be remembered. That will
36:19
be his legacy and we're watching
36:21
it start to unfold. This podcast
36:24
included, which is why I'm so appreciative
36:27
that you would bear your soul and get
36:30
others like Brian and
36:32
Don and Mike Mamone and
36:34
the other guests that are going to be on this podcast
36:37
to tell the real truth about just
36:39
a magnificent man. And
36:41
thank you. And speaking of bearing souls,
36:43
I have one more thing to bear with you, uh
36:46
Craig today, you you were to go
36:48
to Guy for a lot of things, but you wanted just to go to
36:50
Guy for tuning, You to go to Guy for follow
36:53
us on the staff, right. And I remember one
36:55
day in particular, this was and and there
36:57
are a few things I want to say about this because Don
36:59
and Brian in the room when this happened,
37:01
and Dawn is always mommy
37:03
comfort and when she needs to
37:05
be and don't take this seriously,
37:08
and Brian is always stoic, and hey, just
37:10
just whatever. So this particular
37:12
day, I had three bad calls in
37:14
the row, which never happens to me, but I had
37:17
three bad calls in a row. What
37:19
happened? Yeah, I mean it just this
37:21
sounds how did this happen? And Rush
37:24
looks up and he's the I f B and says, listen,
37:26
if that's the best that you can do, you might as
37:28
well go home. And I
37:31
freaked out, first of all, the freaking burn
37:33
of the tears involuntarily, and
37:36
then I said and then I got on the
37:39
I f B and I said, well, I'm not going home,
37:41
so you can forget that. And then I
37:43
just wiped every call off the board and started
37:46
all over again. But I was furious.
37:48
I was angry. I was hurt. I
37:50
was furious, but at
37:52
the same time, I was appreciative and here
37:55
so so through that order. So Mommy Dawn
37:58
said, stop it. It's okay.
38:00
We're all family in here, and you know that
38:03
he doesn't mean it to hurt you.
38:05
Brian. It's like, I, come on,
38:08
we've been through this before. Everybody has a minute.
38:10
Everybody has a minute, and and just just chill
38:13
out. I was still so
38:15
hurt. I went back to my office and I
38:17
picked up the phone and I called you, said,
38:19
Craig, You're not gonna believe what
38:21
just happened. He
38:24
just told me to go home. And
38:31
and and you did what you
38:33
always do. You listened, first
38:36
listened, and
38:38
then you said, listen, I
38:41
understand. I
38:43
understand how you would feel the way that
38:45
you feel, which was the second thing, you
38:48
understand him. And the third
38:50
thing was kind of like without
38:52
saying it, not get your hands back to work
38:57
without without saying those words. But
38:59
see, this is what this is. But this is the
39:01
thing that I walk away with. So after all the emotions
39:04
subsided, this is what I come out of that story with.
39:07
And this this wasn't like ten
39:09
years ago, this was two years
39:11
ago. And
39:14
this is the one of the things that I love about Rush.
39:17
This show two years ago, by the way,
39:19
is five hundred shows ago. Think
39:21
about we talked about Rush performing
39:24
in front of a microphone for three hours a day,
39:26
five days a week, fifty or
39:28
fifty one weeks of the year. You in
39:31
the capacity that you have, look
39:33
at a bank of telephones and
39:35
the lines coming in, and
39:37
you go through probably twenty or
39:40
twenty five phone calls before there's one
39:42
person that you believe is talking
39:44
about what's interesting to Rush in
39:46
an articulate form on a
39:48
good cell phone connection that's
39:51
never been on the radio before. That
39:53
can make the host look good and can get
39:55
to their points sixcinctly, and that's
39:57
it. So you run through the gauntlet and
40:00
that fifteen hours a week. Right,
40:02
it's a hard job, the one that you had, a
40:04
really hard job of the one you had. But
40:06
I digress. That was two years ago, and
40:10
we had a great conversation on the phone, and you
40:12
came back to work the next day. Right. And the
40:14
thing that always blew my mind, and it still blows
40:16
my mind, is that Rush was always
40:18
the show was the thing. The first time I ever
40:20
screwed up with Rush was
40:23
I thought the show was over because we were at the
40:25
last at the end of the last commercial break, and
40:27
so I was starting to prepare something
40:30
for that we needed for post production. This
40:32
was in our studios in New York, and
40:35
all of a sudden, it's like a minute left and he's
40:37
like looking for a phone call that had dropped
40:39
her something. And I was caught totally
40:41
flat footed. And after that he called
40:43
me in the studio he said, listen, I don't care
40:45
what's gonna happen after the show. The show
40:48
is the thing. Never ever
40:50
let that happen again. Right, And
40:52
so to me, it's the same thing all these years
40:54
later, all that success later, the most
40:56
important thing to him was
40:58
that show and making every single
41:00
solitary moment of that show happened.
41:03
And that's the professional That's one of the reasons
41:05
I love I love working with Rush and
41:07
I love him because he always was that. He
41:10
always set that bar of excellence when
41:13
he said excellence in broadcasting, and he came up
41:15
with that as the slogan for the
41:17
network that he wanted to do. He meant it. He wanted
41:20
everything to be excellent. And so I
41:22
will say and close that with you this way, Craig,
41:24
your career has been one of excellence.
41:27
And and don what is it that's Donna and
41:29
Brian had been in the room all this time, By the way,
41:31
what is it that you want to say? Don wait, wait,
41:33
get a microphone, Come and get to a microphone.
41:36
Boss. Why don't you ask Craig a
41:39
k A. Ray Donovan if he has
41:41
been a firsthand knowledge of how tough
41:43
it is to be a call screener, because
41:45
you just did. You
41:48
can't ask somebody to do something
41:50
for a living if you don't try it yourself.
41:52
I know what kind of official
41:55
recorder of the radio program I could
41:57
be I don't dare try to do what
41:59
Dawn did, although I studied
42:01
it intensely to understand every tool
42:03
that she needed in her undivided attention.
42:06
When you translate the phone calls
42:08
from a caller calling in with a
42:10
deep accent, and Rushi needs it in real
42:12
time to be able to hear those words and
42:15
read those words, and read the emotion in those
42:17
words, so that on the air. Because the
42:19
show is the thing and excellence is the thing,
42:22
Rush did not want to delay his response because
42:24
he had an audience expectation to meet. Right,
42:26
we're having a conversation. You hear
42:28
me, I hear you. The same thing is true with Brian's
42:31
expertise in the studio as well. How
42:33
do you, as a broadcast engineer, put
42:35
a man on the air who has lost the ability
42:38
to hear himself, let alone any
42:40
other sound effect or voice in
42:42
the world, and make him sound
42:45
like he is present with that? Right,
42:48
James, your job was one that I actually
42:50
could at least audition
42:52
for, and
42:55
I saw it as being a place where humanity
42:57
came into contact with the program in a I
43:00
did not learn how to do that so that I
43:02
could help you in a world that
43:04
transformed from being landline
43:07
to cell phone, from being one
43:09
conservative talk program to fifteen
43:11
on the air in any given day, where
43:14
the listeners are actually more informed
43:16
and smarter than ever before. When the
43:18
number of opposing liberals who wanted
43:20
to get on the air and get past you the gatekeeper
43:22
to embarrass the host. Occasionally Rush
43:24
would take a day off and allow Todd Herman to
43:27
fill in for him. Occasionally James Golden
43:29
A K A bow snrdly deserved to take
43:31
a day off so somebody could fill
43:33
in for you. I was happy to do
43:35
it. Thank you. Yeah, how was it?
43:37
Did you like it? You
43:41
felt, at the end of three hours as if
43:43
you were emotionally exhausted. You
43:46
felt like you had just done battle in
43:48
meeting eighty or ninety people for the
43:51
first time on a phone call and
43:53
got them queued up, and maybe,
43:55
if you were lucky, nine of them would
43:57
be on the air over the course of three hours, if were
44:00
lucky. But a fresh had a day and the monologues
44:02
were going in is in, his witticisms were
44:04
happening, and he was firing on all twelve cylinders.
44:07
Maybe only four phone calls would get in, But
44:10
you didn't worry about the fact that you just put
44:12
all that effort into getting the best callers because
44:14
you knew that he was absolutely in command
44:16
of what needed to happen. Yeah,
44:19
and so the excellence wasn't just for the radio
44:21
program, the Russian Bull Show, greatest radio
44:23
program that ever existed. The
44:25
organization that you built amazing,
44:28
the organization that still stands today
44:31
even though you formed a new organization amazing.
44:33
Thank the team of people that we
44:36
got to be with totally amazing,
44:38
all four.
44:40
But more importantly than that one put than
44:43
any of that to me, Greg, is that any time
44:45
that I needed to have a friend
44:50
that I knew had my back, I could
44:52
call you when you always there and you always had
44:55
my back. And
44:57
so thank you trusting me, Craig,
45:00
all of that. More than anything
45:02
else, I mean you, to me, you had the single
45:04
greatest radio executive that ever lived.
45:06
And that's all cool, that's all well and good. I
45:08
don't think that impresses God. I think that
45:11
God gets impressed by what you do for you fellow
45:13
man, and the way you treat people, and
45:15
Craig, when it comes to that,
45:17
you have no second. Thank you, Thank
45:19
you, thank you, James, thank
45:23
you very much. I'm I'm truly
45:25
humbled, ladies and gentlemen. I I actually
45:27
never thought this would happen, um,
45:30
and I am I am truly gratified
45:32
to to all of those responsible
45:34
for it. And the list is long. I'd
45:37
like to start with how this radio program
45:39
actually started. Five years ago. I
45:41
was brought to New York by Ed McLaughlin to
45:44
whom I probably owe everything
45:46
as far as this national career of mine
45:49
has has gone. And we wanted
45:51
to try something that everybody in the business
45:53
said wouldn't work. We were going to syndicate a national
45:55
program in the daytime, without
45:58
local issues, without local phone numb Bruce
46:00
and so forth, and nobody in the business thought
46:02
it would work. And today,
46:05
if I might say, most radio
46:07
stations looking to succeed are looking to
46:09
syndicated programming for their
46:11
salvation. And Ed McLaughlin
46:13
is the man responsible for this, and I would like to tip
46:16
my hat to him tonight for the courage to take
46:18
on that which nobody thought could be done.
46:23
I would also like to thank the American
46:25
people. I have often
46:27
been asked to go speak to associations, broadcast
46:30
associations, and I've I've always
46:32
turned down the request because I don't know what I would say
46:34
to them. I say what I say to the American
46:37
people. In any chance I have a chance to speak to them,
46:39
I do, and I am so grateful
46:41
and so honored for the
46:43
the overwhelming change in my life
46:45
that they have brought. Uh. Regardless
46:48
of what I mean to them, I am certain that
46:50
I will never mean as much to them as they
46:53
mean to me. When I moved to New York,
46:56
I didn't plan on becoming a political
46:58
spokesman, and fact politics X was the
47:00
last thing I factored in in determining
47:02
whether or not I would be a success. I was coming to
47:04
be on radio and media guy, and I love
47:06
radio. I do television too,
47:09
But that microphone is right here in
47:11
that cameras twenty feet away, and
47:13
there's intimacy on the radio, and there's
47:15
naturalness on the radio that can never be
47:17
replicated on TV. TV is
47:19
the medium of our time, There's no question. But I am
47:22
proud to be part of the marvelous resurgeons
47:24
of radio as a political
47:26
force in this country. Four years ago, when people
47:28
went to vote, people said, oh
47:31
my gosh, there aren't enough people voting. There's apathy.
47:33
The people don't care today, the Congress
47:35
of the United States is attempting to shut talk
47:37
radio up because people care too much, and
47:40
I am proud to be a part of the Thanks
47:55
for listening to this the third episode
47:57
in our twelve part series Russ
47:59
loom Law The Man Behind the Golden
48:02
E I B Microphone, And thanks to our guest today
48:04
Craig Kitchen, join us for
48:06
episode for you won't want to miss it coming
48:09
up next week, David Limbaugh.
48:12
Russia Limbaw The Man Behind the Golden
48:14
E I B Microphone is produced
48:16
by Chris Kelly and Phil Tower,
48:19
the best producers in America,
48:22
production assistants Mike
48:24
Mamone and the executive producers
48:26
Craig Kitchen and Julie Talbot. Our program
48:29
distributed worldwide by Premier Networks,
48:31
found on the I Heart Radio app
48:33
or wherever you listen to your favorite
48:36
podcast. This is James
48:38
Golden, This is both Nervely,
48:40
This is James Golden. I'm honored to be your
48:43
host for this in every single episode
48:45
of Russia Limbaugh The Man Behind the
48:47
Golden E I B Microphone, and thank you
48:50
for being with us.
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