Meet Bobby Stemper, the Director of Marketing of AdHawk, a digital advertising company that makes advertising easy with frictionless optimization in cross platform reporting. In this podcast episode you'll learn how the company has gone from a team of 2-Ex Google co-founders with a Google Spreadsheet to a 40-person company in 3 years, how Bobby focused on building marketing systems and leveraging marketing automation to do the job of many as a team of one, and his exact steps to really maximize his time and ability to take them from literally zero to over seven figures in ARR. We go deep into the strategies used early on for content marketing and creating and finding a unique voice and also about data, being really clear on the metrics that are important and understanding what the numbers are that help you drive forward with the right marketing experiments. It was a ton of fun talking with Bobby. He really gave a lot of great content.

• 04:24 Joining The Co-founders At An Accelerator
• 05:22 The MVP (Minimum Viable Product)
• 06:35 From 0 With 99% Helpful Content
• 09:24 Finding Your Voice By Editing and Writing Plus Easter Eggs
• 12:16 Pre-Planning and Trusting Content Marketing Would Work
• 15:09 Marketing Experiments: Viral Waitlist
• 17:16 Talking Conversion Rates Across Channels
• 19:14 Lessons from Failed Experiments on Social Media For B2B
• 21:15 KPIs: Looking Closer To End of Line Metrics
• 25:50 Marketing Wins: Marketing Conferences and Content Downloadables
• 29:01 Growing Pains and Numbers
• 31:27 Coming Up for 2018
• 34:32 Lightning Questions