Meet Ty Magnin the Director of Marketing at Appcues. In this podcast episode you'll hear how Ty uses brand as a primary differentiator and than doubled down on content marketing early to grow Appcues (which is now at $8M in ARR). We also go over how they create a solid UX based on honest feedback from their drunk users testing events and the importance of their User Onboarding Academy. Find out also which the right moment to start hiring a marketing team.

• 03:40 How Ty Went From User To Team Member
• 06:31 Doubling Down on Content Marketing
• 07:59 An Acquisition Approach
• 10:16 Results Focused and KPIs Evolution
• 11:48 Laser Focus to Umbrella Expansion
• 13:49 Challenges Of An Evolving Brand
• 15:16 Segmented Sales
• 16:17 Drunk User Testing
• 19:00 Big Win: Building a Team
• 20:19 The Right Moment To Start Hiring a Marketing Team
• 22:52 Product Market Fit and Scaling
• 23:50 Bottom Up Focus Strategy
• 24:15 Lightning Questions