Meet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies.

In this episode, you'll hear why Breezy decided to launch a LinkedIn advertising campaign to increase brand awareness. You'll then learn step-by-step how to achieve a high click-through rate with LinkedIn ads. Enjoy!

Notes:

- 02:15 A Platform That Helps Sales Teams Understand How People Use Their Product

- 02:40 Deciding To Run an Advertising Campaign on LinkedIn

- 04:05 Choosing Conversation Ads Over Other Types of LinkedIn Ads

- 05:40 Launching a Campaign With a Small Advertising Budget

- 06:35 Smart Ways To Narrow Down Your Target Audience on LinkedIn

- 07:45 Measuring the Success of Your Ad Campaign

- 09:45 Creating Ad Content That Breaks Through the Noise

- 13:35 Seeing Exciting Results From the LinkedIn Ad Campaign

- 15:30 Lightning Questions