- 03:20 Helping Shape The Future Of Marketing And Sales  

- 05:05 Moving Into An Integrated Campaigns Approach

- 06:20 Joining A Hypergrowth Company Starting To Scale The Marketing Team

- 08:10 It All Starts With The Who

- 09:40 Shifting Into Value-Based Marketing And Selling Value

- 10:50 Going Really Deep Into Persona Research

- 12:15 Always Be Building Up Your Branded Community

- 13:35 Time-To-Value Is A Really Important Metric

- 14:25 Building A Voice Of The Customer Type Of Program

- 17:10 Building Community With Events And Drift Insider

- 19:20 Using Content For Community And Brand Building

- 21:30 The Five Categories Of Cornerstone Content

- 25:50 Prioritizing Cornerstone Content Creation

- 27:35 Including The Community In The Content

- 28:40 Leveraging Virtual Events

- 33:07 Setting Goals And Choosing KPIs

- 36:20 More Is Not Always Better

- 38:40 Revenue Teams And The Growing Importance Of Your Website

- 40:30 Lightning Questions