How Drift Shapes The Future of Marketing With Cornerstone Content And Community Building

Released Friday, 3rd July 2020
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- 03:20 Helping Shape The Future Of Marketing And Sales  
- 05:05 Moving Into An Integrated Campaigns Approach
- 06:20 Joining A Hypergrowth Company Starting To Scale The Marketing Team
- 08:10 It All Starts With The Who
- 09:40 Shifting Into Value-Based Marketing And Selling Value
- 10:50 Going Really Deep Into Persona Research
- 12:15 Always Be Building Up Your Branded Community
- 13:35 Time-To-Value Is A Really Important Metric
- 14:25 Building A Voice Of The Customer Type Of Program
- 17:10 Building Community With Events And Drift Insider
- 19:20 Using Content For Community And Brand Building
- 21:30 The Five Categories Of Cornerstone Content
- 25:50 Prioritizing Cornerstone Content Creation
- 27:35 Including The Community In The Content
- 28:40 Leveraging Virtual Events
- 33:07 Setting Goals And Choosing KPIs
- 36:20 More Is Not Always Better
- 38:40 Revenue Teams And The Growing Importance Of Your Website
- 40:30 Lightning Questions

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Episode Details

44m 40s

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