Meet Maeva Cifuentes, founder of Flying Cat Marketing, a women-led, full-service SEO agency for B2B martech, salestech, and proptech SaaS companies in hypergrowth.

In this episode, you'll hear how Flying Cat Marketing quadrupled a SaaS client's revenue in one year entirely through search. You'll learn how to run an SEO audit and create an SEO plan, what revenue-generating content looks like, and the key metrics to follow during implementation. What's more, you'll uncover the exact mindset you'll need to get results like this. Enjoy!

Notes:

- 02:05 A Content-Focused, Full-Service SEO Agency and a Special Cat

- 07:00 First Thing: Rewriting the Website To Ensure Clear Messaging

- 08:10 Looking for Untapped SEO Potentials and Opportunities

- 09:40 Building an SEO Plan While Staying Agile

- 14:00 The Key KPIs To Use When Implementing an SEO Project

- 16:15 Optimizing Conversion Points Across the Website

- 18:15 The Benchmarks for Website Traffic Growth

- 19:50 Creating New Content Based on Interviews With Subject Matter Experts

- 21:05 Running PPC Until SEO-Generated Traffic Overtakes It

- 21:50 How To Identify SEO Quick Wins

- 23:50 Changing the Way You Think About SEO

- 25:10 How To Create "Excellent Content" That Generates Revenue

- 26:40 Acting and Thinking Like a Product Marketer

- 27:15 Lightning Questions