Meet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and more, especially as it relates to the HubSpot CRM.

In this episode, you'll hear how Christi decided to fix a website traffic dip with a "true" inbound strategy. You'll learn how she pitched that initiative to Sales, and then how she executed it step by step, with successful results. Be ready to take notes. Enjoy!

Notes:

- 02:15 Recognizing the Opportunity for a True Inbound Strategy  

- 03:52 Fixing a Traffic Dip After a Brand Refresh  

- 04:55 Starting With a Content Gap Analysis  

- 06:40 Leveraging Outsourced Help as a True Team Member  

- 08:25 Updating All Pages From a Technical SEO Perspective  

- 09:40 Creating a Method To Keep Visitors Engaged and On-Site  

- 10:00 Writing CTAs Into Content To Continue the Visitor's Journey  

- 10:45 Getting More Marketing-Influenced Opportunities Online  

- 12:00 Creating Nurture Streams for High-Traffic Website Pages  

- 14:20 Results: An SEO Success Story  

- 15:30 Seeing Lead Conversion Effects  

- 16:20 Advice: Dos and Don'ts When Replicating This Initiative  

- 18:10 Lightning Questions