Meet Len Markidan, CMO at Podia, a platform for creators to sell online courses, membership sites, and digital downloads. Previously, Len was Head of Marketing for 5 years at Groove and his work has been featured in Forbes and Entrepreneur.

In this episode, Len returns for a Take 2 episode and you'll learn what's been happening at Podia since Len was on the podcast on episode #45 and how they're taking on the new landscape of marketing during the COVID-19 epidemic.

You'll hear about the growing and evolving content economy, how Len and Podia are leading with empathy and education in the marketplace and the key performing indicators for education success.

Finally, you'll also learn about the challenges and opportunities Len is seeing for SaaS marketers and where your focus should be for 2020 and beyond. Enjoy!

Notes:

• 03:00 What's Been Happening At Podia Since The Last Interview
• 03:55 Challenges And Opportunities From Being In A Vertical That Is Exploding Right Now
• 05:33 Keeping The Lines Of Communication With Customers As Open As Possible
• 07:00 Goals And Benefits Of Running Product Launch Challenges
• 09:15 Education As A Team Core Competency And Superpower
• 11:30 Surfacing The Exact Right Piece Of Content At The Exact Right Time
• 14:05 KPIs And Green Light Metrics
• 16:50 Switching The Webinar Approach To Be More Q&A Format
• 18:00 How To Think About Marketing Pivots
• 19:55 If You're Finding Your Product Is Not Seen As Essential By Your Customers
• 20:45 The Opportunity If You're Getting A Signal From Your Customers That You're Essential
• 21:15 A Great Opportunity To Double Down On the Right Customers For You
• 22:15 Marketing In 2020: Reshaping and Diversification Of Channels
• 25:50 Leveraging Influencer Partnerships
• 27:25 Referral Programs: Creating Experiences That Are Worth Telling Others About
• 31:25 KPIs And The New Influx In Acquisition
• 33:05 Adjusting To This New World As A SaaS Marketer
• 34:25 Lightning Questions