Meet Theresa O'Neil, the CMO for Showpad, the world's leading sales enablement platform. As the CMO of Showpad’s global marketing team, Theresa is responsible for increasing awareness, generating leads, and supporting all channels to grow revenue.

In this episode, you'll hear about the stellar year of growth that Showpad had, growing from 30 to 150 employees and the lessons learned from their global expansion. You'll learn about the key experiments that have helped them drive growth over the past twelve months. And what they have learned from new market opportunities; including the lessons, the mistakes, everything. And finally, you'll hear where the sales enablement industry is headed in 2019 and beyond. Enjoy!

Notes

• 03:10 The Sales Enablement Space Has Exploded Worldwide
• 04:10 Building Out the International Side of the Business
• 05:20 Cracking the Code of Prioritization
• 06:20 The Importance of Aligning With Sales on Priorities
• 07:00 Mixing Digital and Events by Region
• 08:20 The Transform Conference
• 09:40 Continual Process of Experimentation, Measurement and Iteration
• 11:15 Using Own Technology and Building Processes to Support Product
  Launches and Continual Learning
• 13:20 Spreading and Rolling Out Information
• 15:45 Lessons Learned: The Nuances of International Markets
• 17:35 Same Pain Points, Different Language
• 19:05 The Demanding Expectations of the B2B Buyers
• 20:30 The Best Buyer Experience Wins
• 21:55 Sales Enablement In Industries & Markets With a Lot of
  Face-to-face Selling
• 22:50 The Line Between Field Sales and Inside Sales Will Blur
• 23:30 Hiring and Building Teams
• 27:00 Alignment On KPIs
• 29:00 Next: Focusing On Geographical Expansion and Marketing
  Personalization
• 30:15 Becoming More Personal In Marketing
• 32:35 Lightning Questions