Meet Agata Krzysztofik, the Chief Marketing Officer at SimScale, a cloud-based engineering simulation platform that is revolutionizing the way engineers, designers, scientists, and students design products. Before joining this company, Agata spent 7 years at Google where she led the community and social media team, and project managed the launch of Google AdWords communities globally and in this podcast episode you'll hear about some of the amazing strategic stuff she brought from Google into SimScale and how she was able to take SimScale to a 1000% increase in customers in just under 3 years. We talk about how they found product market fit in a new market as they were bringing a really revolutionary technology that hadn't really been seen before and go deep into how they were able to launch a free plan to bolster huge SEO benefits, the webinar campaigns that they run and continue to run and how they're actually finding great partnerships and defining what a partnership is in their industry. You'll also learn exactly how they do B2B influencer campaigns and see direct ROI from it. This is an absolutely incredible episode. She really brought it.

Show Notes:

• 03:07 Making Engineering Simulation Really Accessible
• 04:26 Growing Customer Base By Over 1000% in 3 Years
• 05:53 First Initiative: Sustainable and Efficient Lead Gen
• 07:18 Product Market Fit And Proper Tracking
• 08:56 Experimenting With Channels and SEO
• 12:14 Partnerships vs Competing
• 15:13 Partnerships and Webinars From The Very Beginning
• 16:59 Investing In Webinars With Partners and Customers
• 18:48 Content Creation For Webinars With Input From Everyone
• 21:40 How To Do B2B Influencer Campaigns
• 27:21 OKRs and KPIs
• 30:58 Marketing In 2018: SEO, Branding and Localized Webinars
• 33:43 Lightning Questions