Meet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system.

In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets, which resulted in over 1,500 leads and an MQL-to-SQL ratio of 55%. You'll learn what it means to be a remote-first business, and how that has to be embedded not only in your hiring practices, but also in your culture, your communications, and your rules of engagement. Enjoy!

Notes:

- 02:20 Providing Marketers a Central CMS To Organize All Their Content for Any Channel  

- 03:35 Using Content To Increase Brand Awareness  

- 07:55 Building In-House Content Marketing Expertise as a Core Asset  

- 09:30 Planning Content Creation More Strategically  

- 11:55 Mapping the Entire Funnel From an Asset Perspective  

- 13:50 Looking at Content Pieces in an Example Funnel  

- 20:30 Mixing Gated and Ungated Assets on the Website  

- 22:50 A Focus on Optimizing the On-Site Experience  

- 26:05 The Results of This Initiative So Far

- 27:35 The Question To Ask Yourself Before Trying To Replicate It  

- 29:10 Leadership Struggles: Finding and Hiring the Right People on a Global Scale

- 30:55 Establishing Rules of Communication and Collaboration for Remote Teams  

- 32:30 Lightning Questions