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SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

SaaS Connect - SaaS Partnerships & SaaS Leaders

A Business podcast
Good podcast? Give it some love!
SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

SaaS Connect - SaaS Partnerships & SaaS Leaders

Episodes
SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

SaaS Connect - SaaS Partnerships & SaaS Leaders

A Business podcast
Good podcast? Give it some love!
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Episodes of SaaS Connect

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On this episode, Krish Ramineni, CEO at Fireflies.ai, gives his perspective on building product partnerships through integrations as a key growth driver for businesses.There is great value in integrations for both existing customers and new u
On this episode, Pravin Arokyaraj, Director of Strategic Partnerships at Zoho Corporation, shares his perspectives on navigating partnerships with competitors and collaborators alike.Pravin believes in the power of cross-product partnerships.
On this episode, Sudhir Nambiar, Co-Founder and CEO of xAmplify, talks about the prevailing discussions on effective partner programs and engagement strategies within the SaaS industry. With a rich background in partnerships, including owning a
On this episode, George Kyriakis, Sr. Director Business Development and Partnerships at FreshBooks, talks about his experience in partnership-based business development over the last seven years, a time spent learning from both successes and fa
On this episode, Bill Lipsin, Managing Partner at The Brody Group, explains the importance of aligning with leadership. He dives into the challenges of translating great ideas into successful executions.Bill understands the familiar frustrati
On this episode, Nikunj Sanghvi, VP, Alliances and Business Development at Caspio, a leading low-code development platform for online database applications, talks about attracting partners to your program.It’s critically important to start wi
On this episode, Christine Li, VP of Partnerships and Enablement at G2, discusses the importance of reviews and social proof in the software industry. G2 is a platform that gathers social proof through customer reviews to help buyers make infor
On this episode, Stu Richards, CEO at Bredin, shares valuable insights on selling SaaS solutions to SMBs.He and his team conducted a survey of SMBs focusing on the decision-making process regarding which SaaS solutions to purchase for their b
On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, talks about building an ecosystem marketplace.Taking inspiration from the trailblazing success of Salesforce, Sue outlines the fundamental principles and
On this episode, Matt Moore, Associate Manager of Product Marketing at impact.com, hosts a discussion on B2B affiliate marketing with guests Keemia Ferasat, Manager of Global Affiliate Marketing and Partnerships at Microsoft; Tye DeGrange, CEO
On this episode, Sunir Shah, CEO at AppBind and President of Cloud Software Association, discusses high-impact partnerships and the importance of customer-centricity in partnerships. Rather than focusing on who owns the customer, it’s more cruc
On this episode, Kenny Browne, Founder and CEO of Partner Fleet, gives a masterclass on building an ecosystem business model.To boost revenue effectively, understanding customer ecosystems and collaborating with partners is crucial. These eco
⁠Kelsey Gernert Aina, Principal Head of Startup Growth and Partnerships-Americas at HubSpot, joins this episode to talk about the startup partnership program at HubSpot.The program offers exclusive discounts to startups through channel partne
On this episode, Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, hosts a MasterClass on the ABCs of technology partner management. She emphasized the importance of repeatable enablement processes to scale their p
On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, and Ashi Aber, Head of Technology Partnerships at Gong, host a roundtable discussion to talk about tech integration marketplaces and building out an ecosys
On this episode, Rob Spee, SVP, Global Channel and Alliances at BeyondTrust, a worldwide leader in privileged access management, is joined by Lana King, who was most recently Vice President, Partner Programs, Training and Enablement at Mitel. T
On this episode, Kelly Sarabyn and Desmond Russell join us to discuss the partner journey and experience. Kelly is the Platform Ecosystem Advocate at HubSpot, a company that develops software products for inbound marketing, sales, and customer
On this episode, Mark Brigman, CEO at PARTNERNOMICS, and Brian Hattaway, Founder & Innovation Leader at IOLITE Solutions and Owner of ProCore Resource Group, discuss growing partnerships through integrations and building efficient partnership m
On this episode, Cody Sunkel, Co-Founder & VP of Growth at Partner Fleet — a platform that powers partner marketplaces — and Katy Spalding, Product Manager, Developer Platform and Ecosystem at Clari — a revenue platform that improves efficiency
On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers.Pariveda is a consulting firm t
On this episode, Dannielle Sakher, Executive Member at Cloud Software Association – a SaaS partnership network – and former Team Leader of Partner Management at Zapier – a platform that connects web apps for small businesses – shares how she cr
On this episode, Nicolas Grenié, Developer Advocate at Typeform.com — a company that specializes in online form building and surveys — speaks about the Developer as a customer persona, and how they should be viewed by SaaS businesses.For examp
On this episode, Ryan Lunka, Co-Founder and Chief Executive Officer at Blended Edge, and Cody Sunkel, Co-Founder and VP of Growth at Partner Fleet, discuss setting up the user experience to drive success in integration programs.Blended Edge is
On this episode, Patrick Cleary – Director of Strategic Partnerships, US at Wayflyer – a financing provider for e-commerce companies – shares how Wayflyer developed the partnerships team and won deals with companies who had been around a lot lo
On this episode, Walla Oriqat – Director at Talkdesk AppConnect*  – shares the AppConnect partnership strategy, lessons learned and secrets of the past, present and future.The AppConnect marketplace allows Talkdesk customer center customers an
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