Have you ever received a text message from a business and felt a real connection? In this episode of SaaS Fuel podcast, Jeff Mains tracks the phenomenal ascent of text messaging marketing with Kenneth Burke – VP of marketing for Text Request, peering into its humble beginnings and its current status as a multi-industry juggernaut.
Discover how diverse industries are creatively leveraging texting to connect with customers in a way that aligns with modern communication habits, and gain insight into how multi-channel marketing has reshaped the way businesses build relationships and brand loyalty. From the necessity of registering your brand to navigating regulatory changes, we share tips that can skyrocket your message deliverability and engagement.
Tune in to find out how texting has become the silent powerhouse in multi-channel marketing.
[00:06:04] - Customer-Centric Culture and Habits
[00:11:46] - Text Messaging as a Business Tool
[00:17:24] - Common Pitfalls in Text Marketing
[00:24:12] - Registration Process for Companies
[00:27:44] - Marketing Trends and Success Factors
[00:37:51] - Common Mistakes in Marketing Strategies
[00:42:16] - Analyzing the Ineffectiveness of Video Ads
[00:47:04] -Analyzing Web Traffic and Buyer Behavior
“The real reason is because they weren't measuring anything. And you know that which gets measured gets improved, and so if it's not going to get measured, it's not going to get improved.” - 00:19:04 Kenneth Burke
"You know, a lot of times it's just if you are going to call down a list of customers about an update or for an offer, an opportunity, you can replace that with a mass text." - 00:18:15 Kenneth Burke
“Culture flows down from the top model, customer-centric habits and mindsets, if you expect others to follow, you have to do it yourself.” - 00:06:05 Jeff Mains
“I've seen companies, big and small, transform their customer experience by embedding service into their DNA. So how do they do that? At the center is creating a truly customer-centric culture.” - 00:02:10 Jeff Mains
“A crazy piece of it too is at least in my generation, the millennial generation. So many of us leave our phones on silent now, but we're still checking it constantly. We just lit up the home screen to see did we miss anything? Has anything come in?” - 00:15:32 Kenneth Burke
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