In this episode of SaaS Fuel™, Jeff Mains dives into the world of wireframing and design with Leon Barnard, the design education lead at Balsamiq and author of the book, "Wireframing for Everyone" and offers advice on maintaining a healthy work-life balance in remote work environment.
With over 10 years of experience in UX design, Leon shared valuable insights into the world of wireframing and its role in the design and development process. He also highlights the key principles and techniques of wireframing, emphasizing the need for simplicity, ideation, and collaboration.
Tune in to discover how wireframing can transform your design process and fuel your SaaS success.
[00:01:27] - Sharing a corporate vision.
[00:05:33] - Simplify your vision, engage emotions, foster open dialogue
[00:09:03] - Wireframing in design and development.
[00:16:20] - Understand your audience before designing
[00:19:12] - Design and user understanding.
[00:24:05] - Wireframing for everyone.
[00:28:13] - UX/UI design trends.
[00:30:18] - Balsamiq's unique wireframing focus.
[00:34:07] - Mistakes in SaaS wireframing.
[00:38:21] - Maintaining work-life balance.
[00:41:26] - The importance of building relationships.
"I felt like wireframe and low fidelity is a good way to have conversations with the right people." - 00:09:07 Leon Barnard
"As much as it is nice to think of the idea of having one tool that does everything, I think that there's still a place for tools that just do one thing well." - 00:31:42 Leon Barnard
"I think one is we just don't want to wireframe to feel so intimidating or even design or UI design overall to feel intimidating." - 00:24:05 Leon Barnard
"I think wireframes are meant to be very approachable, something that anybody can do. - 00:11:30 Leon Barnard
“Facts tell, but stories sell. And we all remember stories. And why is that? It's how we connect. It's how we share experiences. And our experiences, well, that is our story.” - 00:03:52 Jeff Mains
Leon Barnard (Twitter): https://twitter.com/leonbarnard
Leon Barnard (Linkedin):
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