Spotted this on a SaaS homepage headline recently:"Supercharged software that delivers results" If this sounds confusing to you, it's because it is. "Hyperliquid water. That gets you wet" Great! Now why should I buy it? Here's the 2 part sec

Why SaaS marketing agencies have such low LTV

May 23rd, 2023 7m 38s

A lot of agencies view their clients as a problem."They ask so many questions""Why do they always want a call?""Why do I need to build a business case"Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of o

How to improve executive communication about your marketing work

May 16th, 2023 6m 45s

As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already But it's also an area of marketing leadership that many get wrong Are these 3 communication errors killing your ability

2 ways Cognism broke landing page best practices – and why it works

May 9th, 2023 6m 29s

Landing page best practices? Useful. But not always the best This page by Cognism is almost perfectAnd it breaks a lot of the best practices that you'll find in an article about making B2B SaaS landing pages✨ Best practice 1: Keep your landing

How to make the most of lifecycle in SaaS

May 2nd, 2023 10m 5s

Most B2B SaaS companies spend too much time on new customer acquisition and too little time on expansion, retention, and referral.The PE-backed companies we work with get this playbook. Here's what we do:1. Measure these 4 areas for customers-

How AI unlocks hidden productivity gains in B2B SaaS

Apr 25th, 2023 17m 20s

Accompanying blogpost: More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaSMost SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all m

How to avoid hiring a bad SaaS marketing agency

Apr 11th, 2023 20m 40s

Accompanying blogpost: 12 Best SaaS Marketing Agencies (And an Evaluation Criteria)Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar.So when you Google “best SaaS marketing agencies” and see a list of

The end (of Q1) is nigh

Mar 21st, 2023 7m 17s

Only a handful of SaaS marketing leaders I spoke to in Q1 expected that they'd even be close to their pipeline goalsAnd almost certainly, CMOs, VPs, Directors, Heads of, will be asked by the higher-ups what happenedThe answers will be simple:Wh

[Replay] How to Diagnose a Sudden Drop in Leads in B2B SaaS

Mar 7th, 2023 17m 5s

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads.In this episode, I’ll walk through the same 5 common reasons for seeing sudden d

How to ask better customer research questions

Feb 28th, 2023 16m 16s

We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in this episode, we'll be breaking down some of our favorite questions and best practices you should keep in

The “Boomerang Method” Remarketing Strategy for SaaS

Feb 14th, 2023 16m 7s

Accompanying blogpost: The “Boomerang Method” Remarketing Strategy for SaaSThe vast majority of B2B remarketing strategy uses “one-size-fits-all” messaging. But as we’ve seen, there are more efficient remarketing strategies for SaaS.The best re

[Replay] How to ask better customer research questions

Feb 7th, 2023 16m 16s

The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More

Jan 17th, 2023 24m 39s

Accompanying blogpost: The 3×10 Method: How to Improve Marketing ROI 89% Without Spending MoreMost B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals

Why your competitors customers are your next opportunity

Dec 13th, 2022 8m 31s

There are huge revenue opportunities right now in going after your competitors customers. Here's how you can make the most of that===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth

2 retention plays that smart marketers can make right now

Nov 30th, 2022 6m 7s

Retention is one of the best growth levers in the next 12 monthsThe market is slowing and we're likely going to see an increase in CAC and a decrease in QPC (quality pipeline contribution) That means that everything is going to feel more expens

How to rethink your pricing and packaging ready for 2023

Nov 22nd, 2022 8m 8s

Masterclass: How to build an antifragile marketing org for 2023MARC THOMAS on LinkedInGet help with your pricing and packaging strategy for 2023Pricing and packaging are huge value drivers in a SaaS business and right now, you could be missing

6 things you should do to adapt to tough market conditions

Nov 15th, 2022 17m 24s

Your 2023 marketing strategy probably won't workIt's probably perfect based on what happened in 2022You're doing all the right thingsYou've done the math and worked out that the budget balancesAnd then *CRUSH*Recession's coming and your CFO tel

Why you should be updating pain point messaging regularly

Nov 8th, 2022 10m 52s

Resources mentioned in this episode: SaaS Scalability Self Assessment - use this to work out where the weaknesses in your strategy areMarc's teardown of Pendo's amazing messagingPendo.ioPendo's Ads on LinkedIn===SaaS Marketing Bites is produced

[Replay] How to improve SEO performance without waiting for months

Nov 1st, 2022 18m 26s

Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for monthsHow do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer

[Replay] The Key to Understanding Your B2B SaaS Marketing Metrics

Oct 26th, 2022 12m 42s

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the forest beyond the trees. But whether you're measuring your cost per click or organic search rankings, your

[Replay] How to use templates to get SaaS trials and demos

Oct 12th, 2022 14m 46s

Accompanying blogpost: Precursor marketing — How to use templates to get SaaS trials and demosWhen you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether yo

We're writing a book: An update about SaaS marketing bites

Oct 12th, 2022 1m 42s

[Replay] How to improve SEO performance without waiting for months

Sep 27th, 2022 18m 26s

Self-reported attribution doesn’t work. You need an attribution narrative instead

Sep 20th, 2022 18m 30s

Accompanying blogpost: Self-reported attribution doesn’t work. You need an attribution narrative instead.===Many SaaS companies struggle with attributing the results they get to the marketing investments they make.A common scenario is that they

3 fundamental pieces to SaaS growth

Sep 13th, 2022 8m 35s

===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing in