The campaign will be an extension of the SABC Education Pay-Off Line: “Enriching minds. Enriching lives”. Head of Education, Danie Swart, said “The Key to Success campaign aims to solidify SABC Education’s identity as the leader in providing educational TV (SABC 1, 2 and 3), radio, web and new media content, that not only informs but entertains as well”.

SABC Education’s content, gathered from a wide range of educational subjects, contributes to a rich cultural shared South African identity.

The campaign will enhance the current SABC Education offering to its target audience and deliver on its promise of great compelling educational programmes for diverse audiences in South Africa and the rest of Africa.

SABC Education’s programming and services reach most South Africans and is recognised nationally and internationally for setting standards in educational broadcasting. (Can we name some awards that we may have won in this regard?

Skeem Saam, 100% Youth and Each one Teach One have won awards. ) Some programmes are controversial, some not, but all programmes are of excellent quality and meet the diverse needs of audiences ranging from small children to adults.

‘The Key to Success’ is brought to you by SABC Education, in partnership with the Departments of Basic Education and Higher Education and Training.