A veteran footy administrator Peter Jackson served as Essendon's CEO from 1996 to 2009. A period where the Bombers delivered a 16th VFL/AFL flag and parted ways with iconic figurehead Kevin Sheedy.A brief absence from footy ended when Jackson was appointed CEO of the oldest club in the competition - the Melbourne Football Club. Taking over when the club was on its knees Jackson would provide a steady head and offer a surehand in rebuilding a club decimated on and off the field. Jackson opens up about Essendon's run in with the salary cap, the building of Essendon's 2000 premiership side, cutting loose the revered Kevin Sheedy and turning the tide for the Melbourne Football Club.

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