Today's guest on the podcast is Debbie White, the founder and CEO of Frankly Deb, who has dedicated herself to the success of women entrepreneurs worldwide. With her extensive experience as an award-winning creative director, she has crafted impactful multi-media advertising campaigns for renowned brands like Starbucks, Microsoft, and Dignity Memorial, among other Fortune 500 brands. Debbie's passion for empowering others led her to establish multiple six-figure businesses and a notable 7-figure ad agency. Her remarkable achievements and expertise have garnered recognition, including a feature in Forbes.

In this thought-provoking episode of the Sacred Changemakers podcast, Debbie helps to understand the foundations of building a brand. She emphasizes the importance of knowing and communicating a clear brand identity, which forms the basis for effective marketing and audience connection. Drawing from her background in creative advertising, Debbie shares valuable insights on the power of purpose in driving businesses forward. She invites listeners to explore how aligning with a soul-deep purpose can lead to unexpected opportunities, more ease and flow, and help us navigate challenges as they arise. With a focus on empathy, authenticity, and personal branding, this episode offers a fresh perspective and guides us on a powerful path to success especially if we want to start a movement.

Whether you are a seasoned marketer or new to the game, this episode is a must-listen. Together, Debbie and I dive deep into the realm of branding, purpose, and marketing and explore the transformative power of defining and communicating a clear brand identity, shedding light on the pitfalls of ineffective marketing tactics and the significance of authentic relationships in today's business landscape. Through engaging storytelling, practical examples, and a wealth of knowledge, Debbie helps us to tap into our purpose, align our decisions with brand values, and ultimately become a lighthouse to our audience.

Tune in to discover how to differentiate your business, build trust with your audience, and create a meaningful impact in this ever-evolving world of marketing.

Key Takeaways

• How social media changed marketing for both big corporations and small businesses
• Fear-based direct marketing versus empathetic marketing; becoming the lighthouse
• How purpose can guide your decision-making
• Key elements of a brand strategy to build a movement
• How changemakers can effectively communicate their purpose to engage clients and differentiate themselves

Memorable Quote

“When you become the lighthouse, you are literally lit up from within and you can’t help but share that with the world. It changes everything.”—Debbie White

Episode Resources:

• Frankly Deb Website
• Debbie’s Linkedin Profile
• Persona Generator Quiz
• SacredChangemakers.com
• Our Sacred Community
• Jayne’s Website
• Jayne Warrilow on Linkedin

Thank you to our sponsor:

A HUGE thank you to the members of our Inner Circle who are our podcast sponsors, and also our extended Sacred Changemakers community who are helping us to make a global