In this insightful episode, Scott Cuthbert, CEO and Co-Founder of Safeopedia and Gabe Encarnacion, VP of BBL Safety, sit down with their esteemed guest, Colleen Madsen, a seasoned mentor, coach, and trainer. They delve into the intriguing world of sales, particularly focusing on its role in promoting safety.

The trio discusses the crucial need to view sales as a systematic profession, not merely a task of pushing products or services. They shed light on the psychology behind sales, emphasizing its importance when selling safety programs or ideas within an organization. They also explore the omnipresence of sales in various aspects of life, asserting that everyone is selling something, be it an idea, a belief, or a product.

The conversation further highlights the importance of having a structured system in sales, akin to other professions. They argue that without a system, it becomes challenging to improve or excel. They introduce the concept of 'push and pull' in sales, where pushing represents telling people what they need, and pulling involves engaging them in a conversation to understand their needs.

Lastly, they stress the importance of selling the right thing, understanding what the customer is actually buying, and why they should buy from you. This episode is a must-watch for anyone looking to understand and apply sales techniques in various aspects of life and work, including safety. Tune in to gain a fresh perspective on sales and its pivotal role in safety.