Anyone who’s in business knows that one of the ways to maximize profit is to cut costs anywhere you can. But it’s not always a good idea, especially when the area you decide to cut back is directly tied to new leads and deal flow - like marketing. On this episode, Eric and Theresa share one of their “OOPS!” moments, a time when they made an innocent mistake that cost them lots of revenue. You’ll enjoy hearing their down-to-earth way of telling the story and by the time they are finished you’ll know exactly WHAT happened and what they did to correct the issue. Here’s a little hint: Marketing works!

Eric and Theresa thought their existing client base was enough and stopped marketing. FAIL!

In a real estate flipping and wholesaling business like Eric and Theresa run it’s important to have an established buyer’s list and a regular stream of properties coming in that can be flipped or sold via a wholesale arrangement. They’ve been in the business for some time so the point came when they felt that they had sufficient connections to make those things happen without continuing to spend money on marketing. FAIL! It wasn’t long after they stopped their regular marketing that their numbers began to dip - then plummet. They tell the story on this episode, as well as how things improved almost immediately once they identified the problem and made a course correction. It's absolute proof that marketing works! Don't miss it.

Theresa dug into the numbers to see why business dropped. It was lack of marketing.

Marketing works! That’s the lesson Theresa and Eric learned after they stopped their marketing machine. It’s the marketing that keeps their business front and center to prospective sellers. Think about it: The people who receive their marketing materials may not need to sell their home now, so they just throw away the materials. But the day may come, and often does, where they do need to sell their home - and when that day comes Eric and Theresa want to be front of mind for that seller. They’ve seen that exact scenario happen over and over and over. Marketing works - it really does. On this episode they share about the power of their marketing system, so be sure you take the time to listen.

If you don’t have money you can get into real estate investing anyway.

A few years back one of Eric’s friends wanted to get into house flipping but didn’t have the cash to start investing on his own. But he didn’t let that deter him. He approached Eric about partnering on a few deals. The friend would use his credentials and tools as a realtor to find the right properties and he and Eric would do the flip together and split the profits. Do you see what he did? He didn’t let his “cash poor” condition become a limitation. He STILL got started with real estate investing by putting his time and talent to work, and he’s still doing house flips today. Find out how Eric and Theresa suggest you go about making your way into investing in real estate by listening to this episode.

3 secrets to flipping houses with low or no cost out of pocket.

When you watch the flipping shows on A&E or Discovery you see all kinds of glamorous looking stuff happening. It looks very pricey - and the way some of them do it, it is! But Eric and Theresa have developed a system that enables them to flip houses at a very low cost and many times with no money out of pocket at all. They’re doing a free web class soon that will teach you how to implement their 3 steps to flipping houses with little or no money, so you should make sure you attend. On this episode, they tell you exactly what those 3 secrets are, so be sure you listen so you can know better if the web class is right for you.

Outline of This Episode

• [0:43] Here’s what happened when Eric and Theresa stopped marketing.
• [3:31] The steps Theresa took to analyze what happened.
• [5:00] How Eric and Theresa approach marketing through specific targeting.
• [7:14] An example of Eric’s buddy who traded time for money to get started.
• [9:06] The 3 secrets to flipping houses with low or no cost.

Connect With Sage Flipping Secrets

• www.sageflippingsecrets.com - Get into the webclass now!