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Ep. 10 – Dan Klein on Job Killing

Released Monday, 18th April 2016
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Right out of college, Dan got into the automobile industry and began developing his sales skills. When he let go in 2008, he decided to dive down the path of marketing and the internet. Now Dan works with local businesses, teaching them lead generation and email marketing at JobKilling.com.

What are local business owners struggling with the most?
They’re really great at what they do, but they’re not great at utilizing the internet to bring in leads. They feel uneducated so it’s pretty scary for them. It’s that mindset shift for the business owner to think “hey maybe I need to adapt to the times and maybe I can’t be stuck in my ways”.

What is Job Killing?

Job killing is a trade school teaching entrepreneurs and business owners lead generation. We are teaching a new trade to utilize and harness the power of the internet to generate leads day in and out to your business.

On Virtual Real Estate

The model of doing service work for people is not the model. If I really believe in the skills that I have, I should own everything that I do. I decided I was going to start owning businesses virtually.

The game of real estate and the game of virtual real estate very similar. The difference being I could have $500 invested in my virtual properties and $160k invest in real estate properties. I could create a lot of virtual real estate for basically nothing.

The largest taxi company in the world has no taxi cabs now - it’s called Uber.
The largest hospitality company in the world owns no real estate - it’s called AirBnb
The largest retailer in the world owns no merchandise - Alibaba

We’re in a time and space where this model is no joke.

On Building Relationships

Get business owners to want to talk to you by serving them first, by maybe even giving them leads first.

“Hey take the leads for free. Try them out for a week. Let me know how it goes, and if it works maybe we can do something that’s mutually beneficial.”

Send people leads with your referral message attached 10 times a day for a week so when you finally call them up, they’ll want to talk to you.

“Hey it’s [name] I’ve been sending you referrals. Have you been getting them?”

Unlike the cold caller trying to hustle them for their money, you’ve already proven results and sent results in advance. The trust and desire built before even speaking to them is off the charts.

“Hey I’d love to keep doing this for you. Is this something you’re interested in?”

You’ve proven your value before ever asking for anything in exchange. You’ve taken some of the risk without asking the business owner to take any.
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