Cheri Alguire is a business coach who helps real estate professionals, small business owners, and network marketers become more successful both in business and in life. She is the co-author of the book Agent Revamp and has a company called HoopJumper that provides internet marketing services for Real Estate Agents.

In this interview, Cheri talks about what it’s like to work with a coach, and how it has personally helped her accomplish a record breaking year in her business. We also discuss the importance of putting in the reps, focusing on the positives, and knowing your “why”.

The benefits of having a coach:

• To be a coach means helping people get clear on what their goals are, figuring out position they’re right now, and finding a plan that's going to bridge that gap.
• Coaches see things from a different perspective.
• A lot of people will put self limiting doubts in front of themselves.
• A coach will see your potential and knows that you’re capable of much more than you’ve done, but that you have fear holding you back.
• Having a coach is having somebody on your side, cheering you along, saying “I believe in you”.

The key to a successful coaching relationship:

• The client needs to trust the coach.
• Not every coach is right for every person, and not every person is right for every coach. Do a sample session with a potential coach to see if they click with you.
• Always set goals and always have deadlines.
• Follow a leader on a great path. Get them to push you to be accountable to your goals.
• When you invest in a program, you want to make sure you're getting the most of it

Start believing in yourself:

• Tap into what you’ve accomplished in the past.
• Think about how you were able to accomplish those things. What did you do to reach that goal?
• Figure out what your strengths are and build on that.

“We all have different strengths. It's not about becoming good at everything it's about figuring out what you're good at and doing more of that.”

Focus on the positives first:

• Before you talk about your challenges and shortcomings, start with your wins. Ask yourself, “What has been great so far? What are your wins for the week?”
• When you start out with the positives first, it's much easier to tackle the challenges when you're going in a positive direction.

Why accountability is so effective:

• When you tell someone you’ll have something done by a certain date, you have to do it; otherwise you’ll have to deal with not keeping your word
• If it’s just an agreement you made to yourself, you’re bound to make excuses.
• You can set up accountability with anyone; it doesn’t have to be a coach.

Results don’t happen overnight:

• It takes a while to get the momentum going in your business.
• You will work very hard in the beginning, and you may not see the results till the end, but you will still benefit from the work thereafter.

What it means to “put in the reps”:

• Determine what it takes to accomplish your goal.
• Keep track of your numbers, and know what it takes to get the sales you’re looking for
  • (ie: if it takes ten phones calls to get one sale, and you need four sales; you know you need to make 40 calls).
• Keep in mind that results are not guaranteed, but if you consistently show up and put in the work, it will come to you.

Find your “Why”:

You’re going to have bad days where all you hear is no and you’ll need to remember why you’re doing this.

“Sales is the greatest profession on the planet because your income is unlimited.”

LINKS

• Cheri’s website - com
• Agent Revamp Book, Agent Revamp