When you hear the name Jill Rowley, “social selling” probably comes to mind. But as a self-proclaimed “sales professional trapped in a marketer’s body,” Jill is someone that any sales, enablement or marketing leader should know. In this episode, Jill explains the importance of understanding your buyer, how sales enablement and social selling intersect strategically, and why forming genuine, meaningful relationships with prospects through social can be the difference between a won and lost deal.