When you want to set your team up for success and help them achieve their goals and quotas, sales training can seem like a really good investment.  The truth is most sales training is completely useless.  How many times have you or one of the members of your team attended a sales seminar, left feeling excited and motivated but then you get back to the office and nothing really changes?

Sales training simply isn’t effective most of the time.

So what can you do to move the needle and help your sales team succeed?  Join me in this episode as I share the three things sales training must include in order to drive results for your company and your team.

In this episode, I talk about:

• Sales training that is consistent and continuous.
  
• Sales training that is relevant and customized.
  
• Sales training that provides consistent feedback and coaching to your team members.
  

Plus much, much more, including the biggest challenge salespeople have when it comes to adapting to new training, techniques, and learning.

How do you actually help your team grow and give them tools, training, and practice that is going to stick?