There is so much time and effort put into processes and systems to win customers and oftentimes that same amount of thought and energy isn’t put into how to keep those customers and how to maintain those relationships. This is really a disservice to your business.

We are so focused on winning the customer that we don’t teach our salespeople how to engage with them after the sale. When your team has that mindset about thinking about the customer for the duration and how to keep them happy and engaged with your business, they will be more effective at selling.

In this week’s episode of Sale Fiction, I will give you 4 compelling reasons why your sales team should be involved in post sales.

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