Go-to-market teams are made up of different functions, all working together – or at least they should be working together - to increase win rates and revenue. But, this is not always the case. In a time where you are fiercely competing for your buyer’s time, attention, and budget, you cannot afford to be disconnected within your go-to-market team. Today, we’re going to dissect the disconnect from the perspective of sales enablement to find out where these functions do and do not align, how you can identify misalignment, and how fix misalignment to create better experiences – both internally and for your buyers and customers.