Sales enablement is a crucial function for any B2B organization, but on today’s show, we’re going to talk about something a little uncomfortable: The elephant in the room.  

The reality is, many people who work in sales enablement have never experienced front-line, quota-carrying selling!  

If you want to eliminate disconnect and align your enablement strategy to make more impact for your reps, you must first understand their world. We’ve heard the frustrations from sales enablement teams: “My reps don’t use the enablement I provide them!”. But we also hear the frustrations from sellers: “How can enablement tell me what to do when they’ve never even sold a deal?”. These are difficult waters to navigate.  

So today, we’re going to address this massive elephant that might be hanging out on your sales floor.  

Episodes and more: https://www.primary-intel.com/podcast/