Nurturing leads is not new, but is has become an essential, not an optional opportunity, for every B2B company (and also considered purchase B2C products).   It should be considered essential, because essentially salespeople aren’t following up leads any better than they did when lead nurturing first appeared in the 90’s.  In the program this week, DemandGen founder and CEO David Lewis discussed why lead nurturing is no longer an option using four arguments than cannot be denied.  The host is Jim Obermayer

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About David LewisDavid Lewis Founder & CEO DemandGen InternationalFor more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.About DemandGen InternationalImagine if marketing mattered most at your organization. It can.We provide you the people and processes to not only help you accelerate your marketing automation agenda, but to ensure marketing matters more within your organization.Let’s face it, marketing has historically been viewed as much more of an art than a science. The fact is, even the best branding and promotional programs were often difficult to consistently link to the impact on the business. This lack of attribution to marketing made your budgets highly vulnerable and the entire demand generation process suspect. The good news is we’re in a new age. It’s an unprecedented era of cutting-edge marketing automation technology and analytics purpose-built to put marketing at the center of  business growth.There’s a beautiful spectrum of marketing cloud technology out there, from marketing automation systems, to integrated CRM platforms, to sophisticated predictive analytics solutions and thousands of other marketing technologies. It’s a spectrum that’s growing as deep as it is wide. So today’s real challenge is about applying these technologies to drive growth through integration, adoption, alignment, and execution. It’s about having an actionable vision with the right people, processes and experience to make it a reality. That’s the challenge that DemandGen answers every day for competitive companies around the globe. www.demandgen.com

SLMA Radio Sponsorship This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340

 

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