When it comes to creating a successful sales team, Kevin Ward knows that there is no one perfect formula.

As the current Senior Director of Sales and Marketing Operations at Electric, an IT platform, Ward has spent the past two years guiding their sales strategies and leading their team to success. He has extensive experience leading teams at other organizations as well, as Director of Operations at Nestio and Sales Operations Manager at Chartbeat.

His experience with multiple startups makes him more than qualified to discuss what makes sales successful in a variety of industries. We sat down with him to get his insights on sales technology, strategies, his daily schedule and collaborating with sales and marketing.