LinkedIn is a professional site built for business and networking—why not make it the best you can? Optimizing your profile photo, banner, and headline is a great place to start. But what can you do to make yourself sellable? How can you adjust things so that LinkedIn (and search engines ) prioritize you in search results? Kevin Turner shares some incredible tips in this episode of Sales Reinvented. 

Outline of This Episode

• [1:35] Why a compelling LinkedIn profile is important
• [2:27] The elements with the greatest impact on sales
• [4:14] How to tell your professional story on LinkedIn
• [6:20] Balancing professionalism and personality 
• [7:21] How often to update your LinkedIn profile 
• [10:31] Kevin’s cautionary tale about LinkedIn tools
• [17:14] Kevin’s top LinkedIn profile dos and don’ts 
• [23:23] Don’t be afraid to pivot and adjust
• How to tell your professional story on LinkedIn

Resources & People Mentioned

• The Go-Giver

Connect with Kevin Turner

• Connect on LinkedIn

Connect With Paul Watts 

• LinkedIn
• Twitter

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