In today’s episode of ‘Sales Samurai’ podcast, host Sam Capra, who helps marketing leaders in the retail space go beyond the sale/transaction, talks with guest Skye Grace, Account Executive for Orum about the 9 Ways to Get Better as an SDR.
Episode Highlights
- 03:33 – Building those personal relationships and providing value to someone else's life and business is what Skye loves.
- 04:45 – Learning how to Coach people as human beings and having good SDRs is important, states Skye.
- 06:01 – The first way to get better as an SDR is, you need to understand the industry that you're in and also the customer's problems.
- 08:38 - Who you're targeting, who do you have the best shot at driving a meeting with and converting into a real tangible opportunity for your sales organization, asks Skye.
- 10:15 - Sam asks Skye, how she does temper hyper-personalization with relevance from an SDR perspective?
- 18:34 – Skye highlights that being productive and finding that time for self-care, calendar blocking, and creating that for yourself is important.
- 23:30 – As an SDR you need to know why are you networking with people and what is the reason behind that?
- 25:30 – Skye points out, you got to keep track of what's working, where you get a lot of engagement from because ultimately, we're serving other people when we're posting things and sharing content.
- 28:49 - There are these communities that can make you better. You can become masterful in what you're doing and it teaches you how to get promoted, mentions Skye.
- 30:45 - As an SDR you need to be disciplined, disciplined with your time knowing you do have only a certain number of hours in the day but being very effective there and that comes down to your integrity as an SDR.
- 34:14 – Sam enquires, what was the biggest learning curve as stepping into that SDR?
- 36:30 - What are some tips that you would provide other incoming SDRs, asks Sam.
- 37:28 - If you want to become the best, you need to go out, pick a book, read it and you need to understand the organization, says Skye.
Three Key Points
- What’s important for every SDR is building a personal brand so that you're able to reach a wider audience faster and you're also humanizing yourself to your prospects.
- You need to keep track of what's working, what's been successful, and what have you had the most engagement of.
- She has integrity in her work ethic, she is productive, and she is time-blocking. And maybe it's not today that she books a meeting but maybe it's tomorrow. So, you have to learn to let that go and have trust in yourself.
Tweetable Quotes
- “Sale is something that I always took interest in since I always felt that this was the foundation of being a successful business owner.” – Skye Grace
- “In sales, we're solving problems for other people and that's something that I've always loved doing.” – Skye Grace
- “You want to figure out what tools are most important and most effective but at the same point the human element sometimes gets missed and we forget about that aspect.” – Skye Grace
- “You need to find out what's most effective otherwise it is an information overload, technology overload.” – Skye Grace
- “The first step as an SDR is, know your industry, know what you're selling.” – Skye Grace
- “I have generated so many more opportunities and booked meetings for my company because I follow-up.” – Skye Grace
- “True personalization can't be scalable.” – Sam Capra
- “Anyone can have a perso