The implementation of a sales playbook can be one of the most impactful initiatives for any sales organization. In this podcast learn the learn the keys to creating and implementing a sales playbook that will help your team win more deals and provides visibility for sales managers.  

Learn about the 12 Elements of a Great Sales Playbook, written by The TAS Group's CEO, Donal Daly & presented by Maureen Blandford, EVP Marketing.

1. Repeatable Winning Sales Processes
2. Customized to the Buying Cycle
3. Sales Tools in Context at Each Stage
4. Industry Sales Process Templates
5. Many Simple and Complex Processes
6. Process Benchmarks and Insight
7. Team Visibility for the Sales Manager
8. Integrates with CRM System
9. Informs Sales Forecast Visibility
10. Motivational and Visual
11. Social and Collaborative
12. Mobile and Cloud