The likelihood of winning business in an existing customer is 60-70% compared to 5-20% for new customers. Yet when it comes to Account Planning, if we’re being honest, we often treat it as a chore to be avoided. Or, addressed once a year and then shelved until the following year.

Join Billy Martin, Account Planning Evangelist and Senior Manager, Marketing Cloud at Salesforce, in this podcast as he shares key learnings including how to make Account Planning a natural part of a sales organization’s rhythm on a consistent path to maximizing revenue in Key Accounts. 

Joining Billy is The TAS Group’s VP of Strategic Alliances, Mark Handron. Mark has been working hand-in-glove with Salesforce to roll out their Account Planning initiative worldwide.

Tune into this engaging conversation and receive key takeaways to maximize revenue in your key accounts.