Your audience niche is one of the essential areas to establish early on. It can define the conversations you have and even the individuals who would want to go on your show.

In this episode of the Salescast Podcast, our host Edward Purmalis continues the conversation with Reuben Swartz, Founder of Mimiran CRM and host of the Sales for Nerds Podcast. Reuben talks about defining your audience niche and what it means to have great guests conversation-wise.

HIGHLIGHTS

• Identifying and connecting with your core audience
• Getting guest requests: Many are not a good fit
• The ideal guest profile for the Sales for Nerds podcast
• Be naturally curious about the guest's real story

QUOTES

Reuben on defining your angle and why somebody would listen to you:"Find the hundred people who desperately need to hear what you have to say and help them. You can always expand as you go but it's so crowded and noisy. if you're trying to be the next Joe Rogan, it's not going to work. There's already a Joe Rogan."

Reuben on finding guests and having great conversations: "Do you have something interesting to add to that audience? It's less about your this age, this gender, this professional background or not. I think you can have these really interesting conversations coming from all different places."

You can connect with Reuben and check out his work in the links below:

• LinkedIn: https://www.linkedin.com/in/reubenswartz/
• Website: https://www.mimiran.com/
• Sales for Nerds Podcast: https://podcasts.apple.com/us/podcast/sales-for-nerds/id1161950812

If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.