Authenticity is something that comes naturally to some people more than others. However, it is necessary when you want to create meaningful conversations either as a host or as a guest on a podcast.

In this episode of the Salescast Podcast, our host Edward Purmalis continues the conversation with Tara Robertson, Senior Manager of Demand Generation at Chili Piper and host of the Demand Gen Chat Podcast. Tara talks about what the Demand Gen Chat podcast tackles with each episode, her journey in taking over the show, and even her dream podcast guest!

HIGHLIGHTS

• The focus of Demand Gen Chat as a show
• Authenticity and learning to take the risk
• On the time Tara became the host of the show
• Empowering your sales teams to use your podcast content

QUOTES

Tara on being authentic when it comes to discussions: "If we're all doing the same thing as everybody else, we're not going to hit our numbers and we're not going to do well and you might be in a crappy position next quarter. So even though it feels unsafe sometimes to do something outside the box, it's almost like you have to now."

Tara on finding the balance to have a natural conversation: "I think the host role I find more natural because I'm asking people questions and just listening to what they want to say. So I find that more natural than kind of trying to drive the conversation. What I'm really trying to work on is I have questions that I want to ask them that often get derailed by where the conversation is naturally going."

You can connect with Tara and her work in the links below:

• LinkedIn: https://www.linkedin.com/in/taraarobertson/
• Twitter: https://twitter.com/taraarobertson
• Demand Gen Chat Podcast: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652

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