What’s that one, unpleasant component that most sales cycles have in common? Objections. We all get them, and by and large, we’re able to work with them. But is there anything we can do with the objection phase to make it work more in our favor? The answer is yes, and busy Sales Trainer and host of the Sales Tuners Podcast, Jim Brown joins Dan Walker with the scoop in this 10-minute podcast.