Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection... Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization work? Where does it fall short? Is the collateral damage of bad personalization worth the risk? As usual bring your sharpest insights and a bit of snark as well, we're going to need it. By the end, we even get around to the problem of music personalization - and Pink Floyd.