How well do you know your customers? Do you only know how many people visit your website, or do you truly understand their behaviour and how it powers your business? In this episode Annabel discusses the competitive advantages of data tracking and data protection with Daniar Rusnak, Co-Founder of DataCop, a growth hacking agency for digital companies. They addressed: 

• How startups can started with data tracking
• Data protection basics all founders should know
• Gatekeeping and how companies will track users  in light of industry changes, such as iOS 14.5 and the end of the third party cookie in Chrome by 2022. 

They also highlight what is personal data, why you might need a record of processing operations and what to include and legal bases for processing data under GDPR.  

Savvy by Sparring is a show where we reveal the stories founders, investors and other startup ecosystem players face when they do not consider legal questions at an early stage. Get your startup off the ground with business inspiration, meshed with legalities, including how startups incorporated, protected their works and raised funds in a (legally) smart way. 

You can find Sparring's Startup Playbook which supports the show here: https://playbook.sparring.io/